Why Do Lesbians Drive Subarus? Debunking the Stereotype and Exploring Car Preferences within the LGBTQ+ Community

It is a common stereotype that many lesbians tend to drive Subaru cars. This association has become so ingrained in popular culture that it has led to the famous "Gay Subaru" meme and even inspired an episode of the popular TV show, "Portlandia". But where did this stereotype come from, and is there any truth to it?

The History and Origin of the Stereotype

The association between lesbians and Subaru cars can be traced back to the 1990s. At that time, the carmaker was one of the first to explicitly target the LGBTQ+ community in their marketing campaigns. By doing so, they successfully cultivated a loyal customer base within the community.

Additionally, Subaru was one of the few carmakers to offer all-wheel drive on many of its models, making them appealing to those living in areas with snowy winters and rugged terrain. As a result, Subarus became popular among outdoor enthusiasts, including many lesbians who enjoyed hiking and camping.

Why Subaru Cars were Associated with the LGBTQ+ Community

Subaru’s early marketing campaigns were geared toward progressive-minded consumers. They were among the first companies to incorporate same-sex couples in their ads, such as this print ad from 1996. They also sponsored events and organizations associated with the LGBTQ+ community, such as the Human Rights Campaign and the National Gay and Lesbian Taskforce.

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This made Subaru an attractive brand to many LGBTQ+ consumers who felt that the company was supportive of their values and causes. As a result, Subaru developed a reputation as an LGBTQ+-friendly brand, which in turn reinforced the stereotype that many lesbians drive Subarus.

Reasons Why Lesbians May Choose Subaru Cars

While the stereotype that all lesbians drive Subarus may be exaggerated, there are reasons why many of them may choose the brand. One of the factors is the ruggedness and durability of many Subaru models, which makes them ideal for outdoor enthusiasts.

Additionally, Subarus tend to be more affordable than many other comparable cars, making them more accessible to those on a budget. This is particularly important for LGBTQ+ individuals, who may face higher rates of poverty and discrimination in the workplace.

Finally, the brand’s association with the LGBTQ+ community may also be a factor. Many lesbians may feel a sense of loyalty to the brand due to Subaru’s early marketing efforts and support of LGBTQ+ causes.

Debunking the Stereotype and Discussing Other Factors That May Influence Car Choices

It is important to note that not all lesbians drive Subarus, and not all Subaru drivers are lesbians. However, the stereotype persists because it is rooted in some truth, particularly with regard to outdoor enthusiasts and those on a budget.

At the same time, there are many other factors that may influence car choices within the LGBTQ+ community. For example, many LGBTQ+ individuals may opt for eco-friendly cars such as hybrids or electric vehicles due to concerns about the environment.

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Additionally, many may choose cars based on performance or style, rather than any particular brand or model. Ultimately, car choices are influenced by a variety of factors, including personal preferences, lifestyle needs, and financial constraints.


Q: Do all lesbians drive Subarus?
A: No, the stereotype is an exaggeration. However, many lesbians may choose Subaru cars due to the brand’s reputation for ruggedness and affordability, as well as its early marketing efforts targeted toward the LGBTQ+ community.

Q: Are there other car brands that are popular among lesbians?
A: Yes, there are many car brands that may appeal to lesbians based on personal preferences and lifestyle needs. Moreover, many lesbians may choose cars based on factors such as performance, style, and environmental impact.

Q: Does Subaru still market to the LGBTQ+ community?
A: Yes, Subaru continues to support LGBTQ+ causes and organizations through various sponsorships and marketing efforts.


The stereotype of "lesbians driving Subarus" may be an exaggeration, but it is rooted in some truth. Subaru’s early marketing campaigns and support for the LGBTQ+ community helped to cultivate a loyal customer base within the community. Additionally, the brand’s emphasis on ruggedness and affordability has made it appealing to many outdoor enthusiasts and budget-conscious individuals.

However, car choices within the LGBTQ+ community are influenced by a variety of factors, and there is no one-size-fits-all answer. Ultimately, the stereotype of "lesbians driving Subarus" should be debunked, but we should also recognize the reasons why many choose the brand and the factors that influence car choices within the LGBTQ+ community.

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Joseph Weaver

With a background in engineering and a passion for cars, Joseph brings a unique perspective to our blog. He's particularly interested in the technology and innovation behind Subaru's advanced safety features, and his articles on this topic are always insightful and informative. When he's not writing, he enjoys playing video games and spending time with his family.

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