Davis Bellew If you’re a fan of Subaru’s advertising campaigns, you might be wondering who is behind those creative and memorable advertisements. Subaru, a Japanese car manufacturer, has been in business for over seven decades and has built a reputation for producing reliable and high-performing vehicles. However, the company’s marketing strategies are just as impressive as the cars they produce. In this article, we will take a closer look at Subaru’s ad agency and how they have helped Subaru become one of the most recognizable car brands in the world.
Key Takeaways:
- Subaru’s ad agency is Carmichael Lynch, a Minneapolis-based advertising company.
- Carmichael Lynch has been Subaru’s ad agency since 2006.
- Subaru’s "Love" campaign has been one of the most successful ad campaigns in recent years.
- Subaru’s ad agency has a unique approach to marketing that focuses on building long-term relationships with customers.
Who is Carmichael Lynch?
Carmichael Lynch is a full-service advertising agency that was founded in 1962. The company is headquartered in Minneapolis, Minnesota, and has a team of over 300 employees. Carmichael Lynch has worked with a variety of clients over the years, including Harley-Davidson, Jack Link’s Beef Jerky, and U.S. Bank. However, their work with Subaru has been particularly notable.
Carmichael Lynch has been Subaru’s ad agency since 2006, and the partnership has been a fruitful one. Carmichael Lynch has helped Subaru build a strong brand image through a series of successful advertising campaigns. Their work with Subaru has helped the car manufacturer achieve record sales and build a loyal customer base.
Subaru’s Advertising History
Subaru’s advertising history goes back several decades. In the 1970s and 1980s, the company’s advertisements focused on the car’s reliability and durability. However, it wasn’t until the 1990s that Subaru began to develop a more distinct brand image. In 1994, Subaru launched the "What to Drive" campaign, which highlighted the versatility of its vehicles.
The "What to Drive" campaign was a success, but it wasn’t until the early 2000s that Subaru’s advertising really took off. In 2004, Subaru launched the "It’s What Makes a Subaru, a Subaru" campaign, which emphasized the car’s all-wheel drive capabilities. The campaign was a hit, and helped to establish Subaru as a leader in the crossover and SUV market.
However, it was the "Love" campaign that really put Subaru on the map. The "Love" campaign was launched in 2008 and focused on the emotional connection that Subaru drivers have with their cars. The campaign was a departure from traditional car advertising, which focused on performance and technical specifications. Instead, the "Love" campaign emphasized the importance of family, adventure, and community. The "Love" campaign was a huge success, and helped Subaru achieve record sales and build a loyal customer base.
Subaru’s "Love" Campaign
The "Love" campaign is one of the most successful advertising campaigns in recent years. The campaign has been running for over a decade and has helped to establish Subaru as a brand that values family, adventure, and community. The "Love" campaign consists of a series of advertisements that feature real Subaru owners and their stories. The ads emphasize the emotional connection that drivers have with their cars, and highlight the car’s safety and reliability.
The "Love" campaign has been so successful because it resonates with Subaru’s customer base. Subaru drivers are known for their loyalty and their love of adventure, and the "Love" campaign speaks directly to those values. The campaign has also helped to build a strong sense of community among Subaru drivers. The company organizes events and meetups for Subaru owners, which helps to strengthen their connection to the brand.
Carmichael Lynch’s Unique Approach
Carmichael Lynch’s approach to marketing is unique in the advertising industry. The company focuses on building long-term relationships with customers, rather than simply selling products. This approach has been particularly successful with Subaru, as it has helped the car manufacturer build a loyal customer base.
Carmichael Lynch’s approach to advertising is also notable for its focus on storytelling. The company’s ads often feature real people and their stories, which helps to create an emotional connection with the viewer. Carmichael Lynch’s ads are not just about selling a product; they are about telling a story and creating a sense of community.
Notable Achievements
Carmichael Lynch’s work with Subaru has been recognized with numerous awards over the years. In 2015, the company won a Silver Effie Award for its work on the "Love" campaign. The Effie Awards recognize excellence in marketing effectiveness, and are considered one of the most prestigious awards in the advertising industry.
Carmichael Lynch has also been recognized for its work on other campaigns. In 2017, the company won a Gold Clio Award for its work on the Jack Link’s Beef Jerky campaign. The Clio Awards recognize excellence in advertising, design, and communication.
FAQ
Q: How long has Carmichael Lynch been Subaru’s ad agency?
A: Carmichael Lynch has been Subaru’s ad agency since 2006.
Q: What is Subaru’s "Love" campaign?
A: Subaru’s "Love" campaign is a series of advertisements that focus on the emotional connection that drivers have with their cars. The campaign has been running since 2008 and has been a huge success.
Q: What is Carmichael Lynch’s approach to marketing?
A: Carmichael Lynch’s approach to marketing is unique in the advertising industry. The company focuses on building long-term relationships with customers, rather than simply selling products. This approach has been particularly successful with Subaru.
Q: Has Carmichael Lynch won any awards for its work with Subaru?
A: Yes, Carmichael Lynch has won numerous awards for its work with Subaru, including a Silver Effie Award for its work on the "Love" campaign.
Conclusion
Subaru’s ad agency, Carmichael Lynch, has played a crucial role in the car manufacturer’s success over the years. Carmichael Lynch’s unique approach to marketing, which focuses on building long-term relationships with customers, has helped Subaru build a loyal customer base and become one of the most recognizable car brands in the world. The "Love" campaign, which highlights the emotional connection that drivers have with their cars, has been one of the most successful ad campaigns in recent years. Carmichael Lynch’s work with Subaru has been recognized with numerous awards, and the partnership between the two companies shows no signs of slowing down.
