When is the Best Month to Buy a Subaru? Get the Inside Scoop on Sales Data, Incentives, and More!

Subaru is a well-known car brand that offers a wide range of vehicles that cater to people’s needs from households to professionals. Before making a purchase, it’s important to take note of various factors such as budget, features, and the best time to buy a Subaru.

If you’re wondering when the best month to buy a Subaru is, you’re not alone! This article aims to provide you with facts about the factors that influence the price of a Subaru and when would be the best time to buy it. We’ve also added some tips and tricks to help you negotiate with dealerships and get financing options that work for you.

Factors that Affect the Price of a Subaru

Several factors influence the price of a Subaru vehicle, including supply and demand, region, seasonality, and incentives. Let’s discuss each of these factors in more detail.

Supply and Demand

Subaru is one of the most sought-after car brands in the automotive industry. Because of its high demand, the price of a Subaru car is likely to be higher when the inventory is low, and vice versa.


Subaru’s pricing strategy varies across regions. This may be due to factors such as transportation costs, different taxation policies, and customer preferences. For instance, a car that’s popular among the residents of the east coast of the US may not be as popular in the west coast, leading to differences in pricing.

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The seasonality factor has a significant impact on the pricing of Subaru cars. Typically, during the winter season, there’s a high demand for Subaru cars due to their superior capabilities in navigating through snow and harsh weather conditions. This increased demand could affect the price of Subaru cars, making them more expensive.


Subaru offers incentives such as discounts and financing options to their customers. These incentives may be region-specific or season-specific, and therefore, it’s essential to check with your dealership about any available incentives to save money.

Best Month to Buy a Subaru

Based on the factors discussed above and a trend analysis of the sales data, the best month to buy a Subaru is in December. During this month, dealerships are looking to empty their current inventory and create room for the next year’s model. As a result, the dealerships tend to provide incentives such as rebates and other discounts on the current year’s models. It’s also worth noting that the end of the month, quarter, or year is the best time to make a purchase as dealerships tend to meet sales targets, and are therefore more willing to negotiate.

Tips on Negotiating with Dealerships

Negotiating with dealerships can make a significant difference in the amount of money you spend on a car. Here are some tips that can help you get a good deal from your dealership:

  • Always be respectful when negotiating with the dealership’s representative.
  • Research the market prices of the model you’re interested in beforehand to avoid being ripped off.
  • Understand the value of the incentives offered by the dealership, and don’t be afraid to ask for more.
  • Consider getting pre-approved financing before going to the dealership to give you leverage in negotiations.
  • Don’t be afraid to walk away if you’re not getting the deal you’re looking for.
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Financing Options

Before making a purchase, you should evaluate your financing options. Here are a few financing options you could consider:

  • Cash: Paying cash is the most straightforward financing option, but it may not be feasible for everyone.
  • Bank Loan: If you’re unable to pay the full amount upfront, you could consider getting a bank loan.
  • Dealer Financing: Some dealerships offer financing options. It’s essential to understand the terms and conditions of these deals before accepting a financing option.
  • Leasing: If you’re not looking to own a car for an extended period, leasing could be a viable option. However, it’s worth noting that leasing isn’t always the most cost-effective option in the long run.

Frequently Asked Questions

What car models does Subaru offer?

Subaru offers several car models, including the Impreza, Forester, and Outback, among others.

How can I make sure I’m getting a good deal from my dealership?

Researching the market prices of the model you’re interested in and asking for incentives are some ways to make sure you’re getting a good deal.

Should I buy a car in cash or get financing?

Your choice between buying in cash or financing will depend on your financial situation. Buying in cash could save you money on interest rates, while financing could allow you to make monthly payments.

Is leasing a Subaru a good option?

Leasing a Subaru could be an option if you’re not looking to own a car for an extended period. However, it all depends on your financial situation and preference.


In conclusion, the best time to buy a Subaru is in December. Factors that influence the price of a Subaru include supply and demand, region, seasonality, and incentives. When negotiating with dealerships, be respectful, and research the market prices beforehand. Finally, evaluate your financing options before making a purchase. With this information, you’re now ready to make an informed decision when buying a Subaru. Happy car shopping!

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Davis Bellew

As a Subaru owner and enthusiast, Davis has a deep understanding of the needs and concerns of Subaru drivers. He specializes in writing informative and engaging content about Subaru maintenance and repair, and his articles are always well-researched and easy to understand. When he's not writing, he enjoys hiking and photography.

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