Alton Brobst If you’ve ever seen a Subaru car on the road or in an advertisement, you’re probably familiar with the company’s logo: a cluster of stars that form a stylized representation of a group of stars. But have you ever wondered what those stars actually represent? In this article, we’ll take a closer look at the Subaru logo and its connection to the Pleiades star cluster.
Key Takeaways
- The Subaru logo features a cluster of stars that represents the Pleiades star cluster, a group of stars located in the constellation Taurus.
- The Pleiades star cluster has been known since ancient times and is visible to the naked eye in many parts of the world.
- The name "Subaru" is Japanese for the Pleiades, and the Subaru logo is meant to evoke the six brightest stars in the cluster.
The History of the Pleiades Star Cluster
The Pleiades star cluster, also known as the Seven Sisters, has been known and observed by humans for thousands of years. In Greek mythology, the Pleiades were seven sisters who were the companions of Artemis, the goddess of the hunt. According to legend, the sisters were placed in the sky by Zeus to protect them from the advances of Orion, the hunter.
The Pleiades have also been observed by many other cultures throughout history. In Japan, the star cluster is known as Subaru, which means "united" or "gathered together." In Hindu mythology, the Pleiades are known as Krittika and are associated with the six Krittika sisters. In Native American folklore, the Pleiades are often called the "Ghost Dance" or "Lost Boys" stars.
The Subaru Logo and the Pleiades Star Cluster
The Subaru logo was first introduced in 1958 and has gone through several iterations since then. The current logo features a cluster of six stars arranged in a specific pattern. The stars are meant to represent the six brightest stars in the Pleiades star cluster, which is located in the constellation Taurus.
The six stars in the Subaru logo are arranged in a stylized pattern that is meant to evoke the image of a wing. This is meant to symbolize the company’s focus on aviation technology, as well as its commitment to innovation and forward-thinking design.
The Meaning of the Subaru Name
As we mentioned earlier, the word "Subaru" is Japanese for the Pleiades star cluster. The name was chosen for its association with the idea of unity and gathering together, as well as for its connection to the night sky and the stars.
The Subaru logo and name are meant to evoke a sense of adventure and exploration, and to appeal to people who are drawn to the beauty and mystery of the night sky. The company’s commitment to innovation and forward-thinking design is reflected in its logo and branding, which have become iconic symbols of the Subaru brand.
FAQ
What is the Pleiades star cluster?
The Pleiades star cluster, also known as the Seven Sisters, is a group of stars located in the constellation Taurus. The star cluster is visible to the naked eye in many parts of the world and has been observed and studied by humans for thousands of years.
Why did Subaru choose the Pleiades for its logo?
The Pleiades star cluster has a long and rich history in many different cultures, and is associated with ideas of unity, gathering together, and exploration. The six brightest stars in the cluster also form a recognizable and aesthetically pleasing pattern, which makes them an ideal choice for a logo.
What does the Subaru logo symbolize?
The Subaru logo features a cluster of six stars arranged in a stylized pattern that is meant to evoke the image of a wing. This is meant to symbolize the company’s focus on aviation technology, as well as its commitment to innovation and forward-thinking design. The stars are also meant to represent the six brightest stars in the Pleiades star cluster.
What does the word "Subaru" mean in Japanese?
The word "Subaru" is Japanese for the Pleiades star cluster. The name was chosen for its association with ideas of unity, gathering together, and exploration, as well as for its connection to the night sky and the stars.
What is the history of the Subaru logo?
The Subaru logo was first introduced in 1958 and has gone through several iterations since then. The current logo features a cluster of stars that represent the Pleiades star cluster, as well as a stylized pattern that is meant to evoke the image of a wing. The logo has become an iconic symbol of the Subaru brand, and is recognized and appreciated by car enthusiasts and stargazers alike.
