Subaru is a renowned automobile manufacturer known for its commitment to safety, reliability, and high performance. Over the years, the company has built a solid reputation for producing high-quality, durable vehicles that can withstand harsh driving conditions while providing drivers with a comfortable and enjoyable ride.
Subaru’s success can be attributed to its adherence to the Five Subaru Brand Tenets. These tenets are fundamental principles that guide the company’s operations, product development, and customer service. In this article, we’ll take a closer look at each of these tenets and how they make Subaru stand out in the competitive automobile industry.
Key Takeaways
- The Five Subaru Brand Tenets are fundamental principles that guide the company’s operations, product development, and customer service.
- These tenets include safety, reliability, durability, performance, and value.
- Subaru’s commitment to safety is evident in its various safety features, such as EyeSight Driver Assist technology and Subaru Rear Vehicle Detection.
- The company’s reliability is backed by its high-quality engines, transmissions, and other key components.
- Subaru’s vehicles are designed to withstand harsh driving conditions, making them durable and long-lasting.
- The company’s focus on performance is evident in its use of Symmetrical All-Wheel Drive and other advanced technologies.
- Finally, Subaru’s commitment to value is reflected in its affordable pricing, low cost of ownership, and excellent resale value.
Safety
Subaru places a high priority on safety, and it’s one of the company’s most significant brand tenets. The company is committed to providing its customers with a safe and secure driving experience, and this is reflected in the various safety features that Subaru vehicles come equipped with.
One of the most notable safety features in Subaru vehicles is the EyeSight Driver Assist technology. This system uses cameras and sensors to monitor the road ahead, detect potential hazards, and alert the driver if action is needed. EyeSight can also apply the brakes automatically if necessary, helping to prevent accidents before they occur.
Subaru Rear Vehicle Detection is another safety feature that helps drivers stay aware of their surroundings. This system uses radar sensors to detect approaching vehicles and alert the driver if there’s a risk of collision.
Reliability
Subaru is known for producing reliable vehicles that can last for many years with proper maintenance. The company’s engines, transmissions, and other key components are designed to withstand the test of time, ensuring that Subaru vehicles remain in good condition for many years.
Subaru’s reliability is also evident in the company’s commitment to quality. Every Subaru vehicle undergoes rigorous testing and inspection to ensure that it meets the company’s high standards for performance and durability.
Durability
Subaru vehicles are designed to withstand harsh driving conditions, making them durable and long-lasting. The company’s vehicles are built with high-quality materials that can withstand extreme temperatures, rough roads, and other challenging conditions.
Subaru’s commitment to durability is evident in its use of Symmetrical All-Wheel Drive. This advanced technology provides excellent traction and stability, even in slippery or uneven driving conditions.
Performance
Subaru has a long-standing reputation for producing high-performance vehicles that offer excellent handling, acceleration, and braking. The company’s vehicles are designed with a focus on driving dynamics, ensuring that drivers can enjoy a fun and engaging driving experience.
Subaru’s performance is also evident in its use of advanced technologies, such as the Boxer engine. This engine design provides a lower center of gravity, improving handling and stability while also delivering a more efficient and responsive driving experience.
Value
Subaru is committed to providing its customers with excellent value, reflected in the company’s affordable pricing, low cost of ownership, and excellent resale value. Subaru vehicles are priced competitively, making them accessible to a wide range of buyers.
The company’s low cost of ownership is also a significant selling point for many buyers. Subaru vehicles are known for their fuel efficiency and low maintenance costs, making them more affordable to own over the long term.
Finally, Subaru vehicles have an excellent resale value, thanks to their reliability, durability, and performance. This means that Subaru owners can enjoy a high resale value when it comes time to sell or trade in their vehicle.
FAQ
What is EyeSight Driver Assist technology?
EyeSight Driver Assist technology is a safety feature found in many Subaru vehicles. This system uses cameras and sensors to monitor the road ahead, detect potential hazards, and alert the driver if action is needed. EyeSight can also apply the brakes automatically if necessary, helping to prevent accidents before they occur.
What is Symmetrical All-Wheel Drive?
Symmetrical All-Wheel Drive is an advanced technology found in many Subaru vehicles. This system provides excellent traction and stability, even in slippery or uneven driving conditions. By distributing power evenly between all four wheels, Symmetrical All-Wheel Drive improves handling and performance while also enhancing safety and control.
Why are Subaru vehicles known for their reliability?
Subaru vehicles are known for their reliability thanks to their high-quality engines, transmissions, and other key components. The company is committed to quality, and every Subaru vehicle undergoes rigorous testing and inspection to ensure that it meets the company’s high standards for performance and durability. Additionally, Subaru vehicles are designed to withstand harsh driving conditions, making them durable and long-lasting.
What is the Boxer engine?
The Boxer engine is an engine design used in many Subaru vehicles. This engine design provides a lower center of gravity, improving handling and stability while also delivering a more efficient and responsive driving experience. The Boxer engine is so-called because the pistons look like they’re boxing each other when they move.