Peter Banks Subaru, a Japanese car manufacturer, is known for its reliable and durable cars. But what many people may not know is that the brand’s logo, featuring six stars, has a deep and significant meaning. In this article, we will explore the history of the Subaru logo, the design choices made, and the cultural significance behind the six stars.
The History of the Subaru Logo
The Subaru logo has undergone several changes since the company’s inception. The first logo, used in the 1950s, featured a large "Pegasus" horse. However, this logo was not unique to Subaru and was also used by many other companies. Therefore, Subaru decided to create a new logo that would differentiate them from other brands.
The new emblem consisted of a box with a single star in the center, which represented the Fuji Heavy Industries’ origin in the Nakajima Aircraft Company. This emblem was used until 1968 when Subaru introduced a new logo that featured six stars arranged in a cluster.
The Meaning Behind the Six Stars
The six stars of the Subaru logo are a reference to the Pleiades constellation, also known as the Seven Sisters. In Japanese, the constellation is called "Subaru," which translates to "united" or "together." The six stars represent the six companies that merged to form Fuji Heavy Industries, the parent company of Subaru.
The cluster of six stars also represent the brand’s values of reliability, trustworthiness, and excellence in engineering. Each star is meant to symbolize a different area of the company, including product, customer satisfaction, quality, love, sincerity, and unity.
Design Choices in the Subaru Logo
The primary colors used in the Subaru logo are blue and silver. Blue represents the sky and the future, while silver represents the Subaru engine. These colors were chosen to reflect the brand’s commitment to innovation, technology, and quality.
The design of the logo itself is simple and straightforward, yet it contains several layers of meaning. The stars are arranged in a particular pattern, with one large star in the center and five smaller stars surrounding it. This arrangement creates a balanced and harmonious design that is pleasing to the eye.
Cultural Significance
The Pleiades constellation is a significant cultural symbol around the world. In Japan, it is associated with the harvest season and is often depicted in art and literature. The constellation is also visible in the night sky from many different parts of the world, making it a unifying symbol that transcends borders and cultures.
By incorporating the six stars of the Pleiades constellation into its logo, Subaru is embracing a symbol of unity and excellence. The logo not only represents the brand’s values but also connects with people on a deeper level.
FAQ
What do the six stars in the Subaru logo represent?
The six stars represent the six companies that merged to form Fuji Heavy Industries, the parent company of Subaru. Each star symbolizes a different area of the company, including product, customer satisfaction, quality, love, sincerity, and unity.
What is the cultural significance of the Pleiades constellation?
The Pleiades constellation is a significant cultural symbol around the world. In Japan, it is associated with the harvest season and is often depicted in art and literature. The constellation is also visible in the night sky from many different parts of the world, making it a unifying symbol that transcends borders and cultures.
Why did Subaru choose blue and silver for its logo?
Blue represents the sky and the future, while silver represents the Subaru engine. These colors were chosen to reflect the brand’s commitment to innovation, technology, and quality.
Conclusion
The Subaru logo is more than just a symbol associated with a car manufacturer. It is a reflection of the brand’s values, a representation of its commitment to excellence, and a connection to a cultural symbol that unites people around the world. The six stars of the Subaru logo have a deep and significant meaning, and understanding this meaning can give us a greater appreciation for the brand and its logo.
