Unlocking the Best Subaru Incentives and Promotions: Save Big on Your Next Purchase!

Are you looking for a vehicle that offers reliability, safety, off-road performance, and eco-friendliness? Do you prioritize quality, affordability, and features in your transportation needs? If so, you might be interested in purchasing a Subaru car. However, buying a car can often be an expensive experience. Luckily, Subaru offers a variety of incentives and promotions to help you save big on your next purchase.
In this article, we’ll explore the various types of incentives and promotions offered by Subaru, the eligibility requirements for each incentive program, the potential savings that buyers can receive through each program, and the various dealership and manufacturer offerings available across the nation.

Subaru Incentives: Types and Benefits

Subaru offers several types of incentives and promotions that can help you save money on your next purchase. Some of the most popular incentives include:

Financing Offers

Subaru frequently offers low-interest financing options to qualified buyers who finance through Subaru Motors Finance. The financing offers are typically available for specific models and terms and can often be combined with other incentives and promotions. For example, a popular current promotion is 0% APR financing for up to 63 months on select models.

Lease Deals

If you prefer to lease instead of buying, Subaru also offers lease deals to qualified customers. These deals typically include low monthly payments and reduced upfront costs. For example, current lease offers include $229 per month for a 36-month lease on a 2021 Crosstrek.

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Cash Back Offers

Subaru often offers cash back incentives on select models. These offers typically vary by model and can range from a few hundred to several thousand dollars in savings. For example, current offers include up to $2,500 cash back on the 2021 Ascent and $1,000 cash back on the 2022 Outback.

Military, College Graduate, and First Responder Discounts

Subaru also offers special discounts for military members, college graduates, and first responders. These discounts typically provide additional savings on top of other incentives and promotions. For example, eligible military members can receive $500 off their purchase or lease of a new Subaru vehicle.

Eligibility Requirements

To take advantage of any of the above Subaru incentives, you’ll need to meet certain eligibility requirements. These requirements may include:

  • Having a good credit score
  • Purchasing or leasing through Subaru Motors Finance
  • Being an active-duty service member or veteran to qualify for military discounts
  • Being a college graduate within the past 12 months to qualify for college graduate discounts
  • Being employed as a first responder to qualify for first responder discounts

It’s essential to double-check the specific requirements of each incentive before making a purchase to ensure that you are eligible for the savings.

Finding the Best Subaru Deals

If you’re interested in navigating the world of Subaru incentives, finding the best deals might seem confusing. It’s essential to research the latest incentives and promotions available and consult with a local Subaru dealership to ensure that you’re getting the best possible deal.

Several online resources can help you find Subaru deals. Some of the best websites to start include:

  • Subaru’s official website: Subaru’s website provides up-to-date information on current incentives and promotions. You can also use the website to search for local dealerships and explore available inventory.
  • Autotrader: Autotrader is a comprehensive car-buying website that allows you to search for new and used Subaru vehicles. You can use their website to compare prices, find local dealerships, and explore current incentives and promotions.
  • Edmunds: Edmunds is another popular website for car-buying research. They offer in-depth reviews of new and used Subaru vehicles, estimated purchase prices, and information on current incentives and promotions.
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Do Subaru incentives expire?

Yes, Subaru incentives and promotions are offered for a limited time and often expire at the end of each month. It’s essential to plan accordingly and take advantage of any incentives before the expiration date.

Can Subaru incentives be combined?

In many cases, Subaru incentives can be combined to provide additional savings. However, combining incentives can vary based on offering, so it’s essential to double-check the specific requirements of each incentive before making a purchase.

Are Subaru incentives negotiable?

Incentives are offered by Subaru Motors Finance, so they are generally not negotiable. However, you may be able to negotiate other aspects of your purchase, such as the purchase price, to help offset the cost of a car.


Subaru offers a variety of incentives and promotions to help buyers save on their next purchase. From low-interest financing options to military and college graduate discounts, Subaru provides plenty of opportunities to get behind the wheel of a reliable, safe, eco-friendly, and stylish vehicle without breaking the bank. By researching the latest incentives, consulting with local dealerships, and exploring online resources, you can unlock the best Subaru incentives and promotions and save big on your next purchase.

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Alton Brobst

As a longtime Subaru enthusiast, Alton brings a wealth of knowledge and experience to our blog. From his early days of tinkering with engines to his current role as a certified Subaru technician, Alton has seen it all when it comes to Subarus. When he's not working on cars, he enjoys hiking and exploring the great outdoors.

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