Uncovering the Unique Personalities of Subaru Drivers: Is Adventure, Durability, and Practicality in Their DNA?

If you’re a car enthusiast or potential Subaru buyer, it’s likely you’ve heard about the brand’s all-wheel drive capabilities, safety features, and durability. But, what kind of person drives a Subaru?

There’s a common perception that Subaru drivers are outdoorsy, adventurous, and environmentally conscious. But, is there any truth to this stereotype? Let’s explore the unique persona of a Subaru driver and what draws them to this versatile and practical car brand.

The Background and History of Subaru

Subaru is a Japanese car manufacturer that was established in 1953. Its name translates to "unite" in Japanese, which is fitting given the brand’s value of all-wheel drive, which unites all four wheels to improve traction and handling.

The brand gained recognition in the US market in the 1970s and 80s with the introduction of its all-wheel drive models. Today, Subaru remains one of the leading car brands known for its safety features, durability, and versatility.

Unique Features and Selling Points of Subaru Cars

Subaru cars are known for their practicality and versatility. Its all-wheel drive system is a standout feature and an important selling point for drivers who live in areas with harsh weather conditions. The brand’s commitment to safety is also evident in its safety ratings by the Insurance Institute for Highway Safety.

Additionally, Subaru cars are built to last and maintain their value over time. Its models retain a high resale value, making them a practical investment for car buyers.

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The Different Models of Subaru and Their Appeal

Subaru offers a range of models that cater to different lifestyles and driving preferences. For adventure seekers, the Outback and Crosstrek models are popular choices with their higher ground clearance and off-road capabilities.

The Impreza and Legacy models, on the other hand, appeal to drivers who prioritize comfort and safety for their daily commutes. The Forester model is also a practical option for families, with its spacious interior and advanced safety features.

The Personality Traits of Subaru Drivers

Now, let’s dive into the real question at hand. What kind of people drive a Subaru? While it’s impossible to generalize, there are common personality traits that draw people to the brand.

Subaru drivers are often seen as outdoorsy and adventurous. Its all-wheel drive capabilities and higher ground clearance make the car brand ideal for camping trips, skiing, and other outdoor activities. Plus, Subaru owners tend to be environmentally conscious, given the brand’s focus on fuel efficiency and emissions reduction.

Safety is also a top priority for Subaru drivers. Its models consistently earn high safety ratings and come equipped with a range of advanced safety features.

Finally, durability and practicality are important factors for Subaru drivers. The brand’s reputation for long-lasting quality and maintenance have earned it a loyal following among car buyers who want to make a practical investment in their vehicle.


Q: Are all Subaru cars all-wheel drive?
A: Yes, all Subaru models come standard with all-wheel drive.

Q: Which Subaru model is best for off-road adventures?
A: The Crosstrek and Outback models are popular choices for off-road adventures with their higher ground clearance and off-road capabilities.

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Q: Do Subaru cars have good resale value?
A: Yes, Subaru cars are known for their durability and maintain their value over time, making them a practical investment for car buyers.


In conclusion, while it’s impossible to generalize the personality traits of Subaru drivers, there are common threads that connect this loyal following of car buyers. Adventure, durability, safety, and practicality are qualities that draw people to the Subaru brand and keep them coming back for more.

If you’re in the market for a new car, consider what kind of lifestyle and personality traits you prioritize in your vehicle. Subaru may just be the perfect fit for your next adventure.

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Alton Brobst

As a longtime Subaru enthusiast, Alton brings a wealth of knowledge and experience to our blog. From his early days of tinkering with engines to his current role as a certified Subaru technician, Alton has seen it all when it comes to Subarus. When he's not working on cars, he enjoys hiking and exploring the great outdoors.

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