Uncovering the Origins of Subaru: The Japanese Car Company’s Impact in Australia

Subaru is a well-known car manufacturer with a large global following. The company’s all-wheel drive vehicles are reliable, versatile and have earned a reputation for being able to handle just about any terrain. While it is commonly thought of as an Australian car company, Subaru was actually founded in Japan. In this article, we will explore the origins of Subaru and its impact in Australia.

The Origins of Subaru

Subaru was founded in 1952 in Japan under the name Fuji Heavy Industries Ltd. The company’s initial focus was on building airplanes for the Japanese military, but after World War II, it turned its attention to the automotive industry. In 1953, the company produced its first car, the Subaru 1500.

In 1968, Subaru launched the Leone, which was the company’s first mass-produced car. This marked the beginning of Subaru’s expansion into the global automotive market.

Subaru in Australia

Subaru cars began to appear in Australia in the 1970s. The company’s Australian division, Subaru (Aust.) Pty Ltd, was established in 1973 and has since grown to become a major player in the Australian automotive industry.

Over the years, Subaru has built a reputation in Australia for producing vehicles that match the country’s rugged terrain. The Subaru Outback, for example, is popular among Australians who live in rural areas and need a car that can handle unpaved roads, dirt tracks and rough terrain.

Subaru’s presence in Australia has also contributed to the local economy. The company has invested in local communities and has created jobs for thousands of Australians.

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Subaru’s Impact on the Australian Automotive Industry

Subaru’s success in Australia has had a positive impact on the country’s automotive industry. The company’s presence has helped to boost competition, and has encouraged other manufacturers to produce cars that are better suited to the Australian environment.

The Subaru Impreza, for example, was developed specifically for the Australian market and has become one of the company’s most successful models. The car is popular among young drivers for its speed and handling, and has earned a reputation as a performance car.

Debunking the Misconception

Despite Subaru’s popularity in Australia, it is not an Australian car company. The misconception that Subaru is Australian likely arises from the fact that the company has a significant presence in the country, which has led many to assume that it is an Australian company.

In truth, Subaru is still headquartered in Japan and is majority-owned by Toyota. While Subaru’s impact in Australia cannot be understated, it is important to recognize the company’s true origins.


Subaru is a Japanese car company that has made a significant impact in the Australian automotive market. The company’s all-wheel drive vehicles are particularly popular among Australians who live in rural areas, and its success has helped to boost competition and encourage innovation in the industry.

While Subaru’s popularity in Australia might lead some to believe that it is an Australian car company, it is important to remember that it is founded and headquartered in Japan. Nevertheless, Subaru’s presence in Australia has had a positive impact on the country and its automotive industry, and the company will likely continue to be a major player in the Australian market for years to come.

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Is Subaru an Australian car company?
No, Subaru is a Japanese car company that is headquartered in Japan.

When did Subaru enter the Australian market?
Subaru entered the Australian market in the 1970s.

What impact has Subaru had on the Australian market?
Subaru has contributed to the growth of the Australian automotive industry and has helped to boost competition and encourage innovation. Its cars are particularly popular among Australians living in rural areas.

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Peter Banks

With years of experience as a professional mechanic and Subaru specialist, Peter is one of the most respected members of our team. He's written several articles on Subaru maintenance and repair, and his advice and tips are always practical and helpful. When he's not working on cars, he enjoys cooking and trying out new recipes.

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