Joseph Weaver If you are a Subaru owner or enthusiast, you may have wondered about the meaning behind the iconic six-star emblem. For those who are unfamiliar, the Subaru symbol is a simple and elegant design consisting of six stars arranged in a circular pattern. In this article, we will delve into the history and significance of the Subaru symbol, uncovering the story behind this powerful logo.
The Origin of Subaru
Before we dive into the details of the symbol, it is important to understand the origin of the company itself. Subaru is a Japanese automaker that has been around since the 1950s. The company was founded by five Japanese companies, including Fuji Heavy Industries, which is still the parent company of Subaru today. Subaru is actually the Japanese name for the constellation Pleiades, also known as the Seven Sisters. The name was chosen to reflect the five companies that came together to create the automaker.
The Evolution of the Subaru Symbol
When Subaru was first founded in 1953, it did not have a logo or symbol. It wasn’t until later in the 1950s that the company began to create a symbol to represent the brand. The first Subaru symbol featured the word "Subaru" over a stylized star. This logo was used for several years, but in the late 1960s, the company decided to pursue a new, more modern symbol.
The six stars in the current Subaru symbol represent the five companies that came together to form the automaker, as well as a sixth star that represents the parent company, Fuji Heavy Industries. The stars are arranged in a cluster to reflect the Pleiades constellation, which is referred to as "Subaru" in Japanese. The original design featured the stars in a stylized pattern, with each star slightly different in size and shape. The current design, which has been in use since the 1990s, features six uniform stars arranged in a circular pattern.
The Significance of the Subaru Symbol
The Subaru symbol is an important part of the company’s brand identity, and it is instantly recognizable to many people around the world. The six-star emblem represents more than just the company’s origin story, however. It also reflects the values and principles that Subaru stands for. The stars represent trust, loyalty, reliability, innovation, and prestige. These are all qualities that Subaru strives to embody as a company, and the emblem serves as a constant reminder of these values.
FAQ
What does the Subaru name mean?
The name "Subaru" comes from the Japanese word for the Pleiades constellation, also known as the Seven Sisters. The name reflects the origin story of the automaker, which was created by five Japanese companies.
What does the Subaru symbol represent?
The six-star emblem represents the five companies that came together to form the automaker, as well as a sixth star that represents the parent company, Fuji Heavy Industries. The stars are arranged in a cluster to reflect the Pleiades constellation, which is referred to as "Subaru" in Japanese.
What are the values that the Subaru symbol represents?
The stars in the Subaru symbol represent trust, loyalty, reliability, innovation, and prestige. These are all qualities that the automaker strives to embody as a company.
Conclusion
The meaning behind the Subaru symbol is a powerful testament to the automaker’s origin, values, and brand identity. From its humble beginnings to its current status as a global brand, Subaru has remained true to its roots and the symbolism behind its logo. As a Subaru owner or enthusiast, understanding the history and significance of the six-star emblem can give you a deeper appreciation for the brand and all that it represents.
