The Meaning Behind Subaru: How This Japanese Automaker Got Its Name

Subaru is a world-renowned automaker that has carved its niche in the automotive industry with top-notch quality and performance cars. It has a great following, with enthusiasts and fans in many parts of the world. One of the fascinating things about Subaru is its name. If you are curious about how the name came about and what it means, this article is for you.

The History of Subaru

Subaru is a Japanese automaker that was founded on July 15, 1953. The company’s first factory was opened in 1954 in Japan, and they started producing their first car, the Subaru 1500. By 1958, they had produced their first car exclusively for the Japanese market. However, they didn’t set foot in the international market until the 1970s, when they began exporting their cars to other parts of the world. Today, Subaru has a global presence with manufacturing plants in many parts of the world.

The Meaning of Subaru

Subaru, as many people know, is the name of a constellation that is prominently visible in the sky in Japan. The Subaru constellation has six stars, which are depicted in the Subaru emblem. The name "Subaru" is a Japanese word that means "unite" or "gather together." The name was chosen as it reflected the company’s mission to bring together various companies all working towards the same goal of producing high-quality cars.

Subaru in Japanese Culture

The Subaru constellation has a special place in Japanese culture. It is considered a symbol of good luck and longevity. Historically, the Subaru emblem was used by Japanese military campaigns as a good luck charm. Today, many people in Japan still believe that if you see the Subaru constellation on the first day of spring, you will have good luck in the coming year. The significance of the constellation is not lost on the automaker, which is why they chose to use it as their emblem.

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Subaru and "Re:Zero – Starting Life in Another World"

Subaru, the character in the popular anime series "Re:Zero – Starting Life in Another World," has no direct relationship to the automaker. However, the show’s writer, Tappei Nagatsuki, has shared that he named the main character Subaru after the automobile brand because of his admiration for the company’s engineering and design.


The Subaru brand has come a long way since its early days in Japan. Today, it is a global brand known for producing high-quality, performance-driven vehicles. As we have learned, the name "Subaru" has a lot of historical and cultural meaning to the Japanese people. It is a fitting name for a company that seeks to unite various components all working towards a common goal. Subaru’s presence in popular media such as "Re:Zero – Starting Life in Another World" only serves to further cement its reputation as an iconic Japanese brand.

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Davis Bellew

As a Subaru owner and enthusiast, Davis has a deep understanding of the needs and concerns of Subaru drivers. He specializes in writing informative and engaging content about Subaru maintenance and repair, and his articles are always well-researched and easy to understand. When he's not writing, he enjoys hiking and photography.

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