The Man Behind Subaru: Who Owns This Iconic Car Brand?

Subaru is a well-known car brand that has gained popularity for its stylish and reliable vehicles. Have you ever wondered who the mastermind behind this brand is? Who is the man who owns Subaru? In this article, we will take a closer look at the person behind Subaru, and provide you with a comprehensive profile of the man at the helm of this successful company.

Key Takeaways

  • Subaru is currently owned by the Japanese conglomerate, Subaru Corporation.
  • The founding father of Subaru is Kenji Kita, who established the brand in the 1950s.
  • Yasuyuki Yoshinaga is the former CEO of Subaru Corporation, who led the company from 2011 to 2018.
  • Tomomi Nakamura is the current CEO of Subaru Corporation, having taken over in April 2019.
  • Subaru Corporation is committed to innovation, sustainability, and social responsibility, making it a leading car brand in the global market.

The History of Subaru

Before we delve into the man behind Subaru, it’s important to take a brief look at the history of the brand. Subaru was founded in 1953 by Kenji Kita, who had a vision of creating a car brand that was unique and capable of conquering tough terrain. Kita’s dream was to create a car that combined the qualities of a car and an airplane, and he named the brand Subaru after the Japanese word for the Pleiades star cluster.

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In its early days, Subaru struggled to gain popularity and faced stiff competition from other car brands. However, with the introduction of the Subaru Leone in 1971, the brand gained recognition and began to carve a niche for itself in the automotive industry. Today, Subaru is a well-regarded brand that has established itself as a leader in the global market.

Who Owns Subaru?

Subaru is currently owned by the Japanese conglomerate, Subaru Corporation. The company was previously known as Fuji Heavy Industries Ltd., but changed its name to Subaru Corporation in 2017. Subaru Corporation is headquartered in Tokyo, Japan and has operations in over 90 countries worldwide. The company is committed to innovation, sustainability, and social responsibility, which has helped it to establish a global reputation as a leading car brand.

Who is the Man Behind Subaru?

While Subaru Corporation is the current owner of the Subaru brand, there have been several notable figures who have led the company over the years. Here are some of the key individuals who have been instrumental in shaping the Subaru brand.

Kenji Kita

Kenji Kita is the founding father of Subaru, having established the brand in 1953. Kita was a passionate engineer who had a vision of creating a car that was versatile and capable of handling tough terrain. He named the brand Subaru after the Pleiades star cluster, which is also known as "The Seven Sisters" in Japan.

Kita’s vision for Subaru was to create a car that was both stylish and functional, and could handle any terrain with ease. He believed that cars should not only be practical, but also enjoyable to drive. Kita’s pioneering spirit and dedication to innovation helped to establish Subaru as a leading car brand in Japan and around the world.

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Yasuyuki Yoshinaga

Yasuyuki Yoshinaga is a former CEO of Subaru Corporation, who led the company from 2011 to 2018. Yoshinaga was instrumental in driving the growth of Subaru in the global market, and oversaw the launch of several new models that helped to boost the brand’s popularity.

Under Yoshinaga’s leadership, Subaru was able to establish itself as a major player in the automotive industry, with a reputation for quality and reliability. He was also a strong advocate for sustainability and environmental responsibility, and helped to position Subaru as a leader in these areas.

Tomomi Nakamura

Tomomi Nakamura is the current CEO of Subaru Corporation, having taken over in April 2019. Nakamura has been with Subaru for over 30 years and has held various positions within the company, including Senior Vice President and General Manager of the Overseas Sales & Marketing Division.

Nakamura is a strong believer in innovation and is committed to driving the growth of Subaru in the global market. He has already made several changes to the company’s strategy, including a focus on electric vehicles and a greater emphasis on digital marketing. Nakamura’s leadership is expected to help Subaru continue its success in the coming years, and establish itself as a leading car brand in the 21st century.

Conclusion

Subaru is a well-regarded car brand that has established itself as a leader in the global market. While the brand has had several notable figures who have led it over the years, it is currently owned by the Japanese conglomerate, Subaru Corporation. The company is committed to innovation, sustainability, and social responsibility, which has helped it to establish a global reputation as a leading car brand. With its focus on quality, reliability, and innovation, Subaru is sure to continue its success in the years to come.

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FAQ

Who is the founder of Subaru?

The founder of Subaru is Kenji Kita, who established the brand in 1953.

Who is the current CEO of Subaru?

The current CEO of Subaru Corporation is Tomomi Nakamura, who took over in April 2019.

What is Subaru Corporation?

Subaru Corporation is a Japanese conglomerate that owns the Subaru brand. The company is headquartered in Tokyo, Japan and has operations in over 90 countries worldwide.

What is the philosophy of Subaru Corporation?

Subaru Corporation is committed to innovation, sustainability, and social responsibility. The company believes in creating cars that are not only functional, but also enjoyable to drive, while also prioritizing environmental responsibility and social contribution.

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Billy Covington

With a passion for all things automotive, Billy is our go-to expert on Subaru performance upgrades and modifications. He's been featured in several car magazines and blogs, and his extensive knowledge and expertise make him a valuable member of our team. When he's not working on cars, he enjoys playing guitar and writing music.

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