Subaru’s Sustainable Painting: Exploring the Benefits of Water-Based Paint

Subaru is not just a car manufacturer, it is an organization that is known for its commitment to environmental sustainability. Amongst other initiatives, the company uses water-based paint in its car manufacturing process. The use of this type of paint is not only eco-friendly, but it also has benefits that align with Subaru’s brand ethos and offers advantages to its customers in the long term. In this article, we will take a closer look at Subaru’s sustainable painting and the benefits associated with the use of water-based paint.

What is Water-Based Paint?

Water-based paint is a type of paint that uses water instead of petroleum as a base solvent. Instead of emitting volatile organic compounds (VOC) as traditional solvent-based paints do, water-based paints release fewer harmful chemicals into the air. This makes water-based paint an eco-friendly alternative. Moreover, the quality of water-based paint is superior to traditional solvent-based paint in terms of its durability and color retention. They also dry faster and require fewer layers than traditional paints.

Subaru and Water-Based Paint

Subaru’s commitment to using water-based paint is an essential aspect of the company’s corporate social responsibility program. Water-based paint helps to reduce the environmental impact of the car manufacturing process. By using water-based paint, Subaru can minimize the release of harmful chemicals and reduce the amount of hazardous waste produced during the manufacturing process. This approach contributes to Subaru’s environmental commitment to a more sustainable future.

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Furthermore, the use of water-based paint in Subaru’s production process enhances the company’s brand image as a significant player in the automotive industry that cares about the environment. The company’s sustainability efforts can attract environmentally-conscious customers who value eco-friendliness and sustainability in their purchasing decisions.

The Benefits of Water-Based Paint

Apart from being eco-friendly, using water-based paint in manufacturing Subaru cars offers several other benefits that align with Subaru’s brand values and provide advantages to customers. Some of the benefits include:

1. Quality and safety

Water-based paint is known for its color and gloss retention, which produces a long-lasting elegant finish that makes new Subaru cars look stunning. Additionally, water-based paint does not produce hazardous fumes, which makes it safe for painters and factory workers to use. This further enhances the safety of the manufacturing process.

2. Lower maintenance costs

Due to its excellent quality, water-based paint requires minimal maintenance, making it cost-effective for customers in the long run. The paint’s durability means that the car will maintain its polished look for a longer time than traditional solvent-based paints would offer.

3. Eco-friendliness

Using water-based paint reduces carbon emissions during the manufacturing process, contributing to Subaru’s efforts to achieve carbon neutrality. Eco-friendliness is a critical aspect of Subaru’s brand ethos, which resonates with environmentally-conscious customers.


Here are some frequently asked questions about Subaru’s use of water-based paint:

Q: Does using water-based paint in Subaru cars increase their cost?

A: The cost of using water-based paint in Subaru cars is comparable to the cost of using traditional solvent-based paints. Moreover, the durable quality of the water-based paint could save customers the cost of repainting their cars in the long run.

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Q: Will I have to repaint my Subaru car after some time?

A: No. Subaru’s water-based paint has an excellent paint retention quality, which means that you will not need to repaint your car frequently.

Q: Is Subaru the only car manufacturer using water-based paint?

A: No. Several car manufacturers worldwide have adopted the use of water-based paint in their manufacturing process.


Subaru’s commitment to sustainability and eco-friendliness is reflected in various aspects of its corporate social responsibility efforts, including its use of water-based paint in its production process. The use of water-based paint not only aligns with Subaru’s brand values, but it also offers high-quality and durable results to customers. Most importantly, the use of this eco-friendly paint reduces the environmental impact of the manufacturing process and enhances Subaru’s reputation as a company that cares about the environment.

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Alton Brobst

As a longtime Subaru enthusiast, Alton brings a wealth of knowledge and experience to our blog. From his early days of tinkering with engines to his current role as a certified Subaru technician, Alton has seen it all when it comes to Subarus. When he's not working on cars, he enjoys hiking and exploring the great outdoors.

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