Subaru through the Lens of History: From its Humble Beginning in Japan to Becoming a Global Automobile Giant

Subaru, the Japanese carmaker, has become synonymous with reliable, high-quality vehicles. Its cars have consistently been rated among the top in the industry, thanks to the brand’s commitment to excellence and innovation. But how did this company come to be? What is the history behind the Subaru brand? In this article, we will take a deep dive into the fascinating story of the founding of Subaru, its growth, milestones, collaborations, and what the brand represents today.

The History of Subaru

Subaru was founded in Japan in 1953 by five businessmen who shared a passion for automobiles. They named their company "Fuji Heavy Industries Ltd." after Mount Fuji, Japan’s highest and most iconic mountain. Initially, the company focused on producing aviation technology, but in 1954, they decided to venture into the world of automobiles.

The first Subaru vehicle was the Subaru 1500, which was launched in 1954. This car was well received, and Subaru started to gain popularity and recognition in the Japanese market. In 1965, Subaru introduced its first four-wheel-drive vehicle, the Subaru FF-1 Star.

Throughout the years, Subaru continued to innovate and expand its product line. During the 1970s, the company introduced the Subaru Leone, which was the first model to use Subaru’s horizontally opposed engine. This design made Subaru vehicles more streamlined, agile, and fuel-efficient. In 1989, Subaru created the Subaru Legacy, which went on to become one of the brand’s most successful models.

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Subaru’s commitment to innovation and excellence has earned the company numerous accolades and awards. In 2019, Subaru was named "Best Performance Brand" by Kelley Blue Book. Subaru is also the only car manufacturer to have received the IIHS Top Safety Pick award for every model year since 2010.

Collaborations with Other Brands

Subaru has also collaborated with other brands in the automotive industry. Subaru has a long-standing partnership with Toyota, and the two companies have collaborated on several projects. Most notably, they collaborated in the development of the Toyota 86 and the Subaru BRZ, two sports cars that share a chassis, engine, and other components.

Subaru has also worked with Isuzu and Nissan to develop diesel engines. Additionally, Subaru has a longstanding relationship with Peugeot, with whom they collaborated on several projects, including the Subaru 1000, which was sold in Europe as the Peugeot 104.

Subaru Logo Meaning

The Subaru logo is a cluster of stars, and it has a fascinating meaning. The logo represents the six stars that make up the Pleiades constellation, which was thought to have been the inspiration behind the name "Subaru." In Japanese, "Subaru" is the name of this constellation. However, the constellation actually has seven stars, and the logo only has six. The missing star represents Fuji Heavy Industries, which is the parent company of Subaru.

What Subaru Represents Today

Today, Subaru is a global automobile giant with a presence in over 90 countries. The brand is known for its commitment to excellence, innovation, and safety. Subaru’s vehicles are reliable, versatile, and designed to be used in all climates and terrains.

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In recent years, Subaru has also been committed to sustainability and has introduced several environmentally friendly initiatives. For instance, in 2019, Subaru announced that they would be reducing their manufacturing waste by 30%, which they achieved by using greener, more sustainable production methods.


Subaru has come a long way since its founding in 1953. From its humble beginning in Japan, the brand has grown to become a global automobile giant known for innovation, excellence, and safety. With a history of innovation, collaborations, and excellence, Subaru continues to earn its place among the most respected automobile brands worldwide.


Q: What does Subaru mean?
A: In Japanese, "Subaru" means the Pleiades constellation.

Q: Is Subaru owned by another company?
A: Yes, Subaru is a division of Fuji Heavy Industries, which is part of the Subaru Corporation.

Q: How many countries is Subaru present in?
A: Subaru is present in over 90 countries worldwide.

Q: What is Subaru’s most successful model?
A: The Subaru Legacy is one of the brand’s most successful models.

Q: Does Subaru have an environmentally friendly initiative?
A: Yes, Subaru has introduced several environmentally friendly initiatives, including reducing manufacturing waste by 30%.

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Joseph Weaver

With a background in engineering and a passion for cars, Joseph brings a unique perspective to our blog. He's particularly interested in the technology and innovation behind Subaru's advanced safety features, and his articles on this topic are always insightful and informative. When he's not writing, he enjoys playing video games and spending time with his family.

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