Davis Bellew Subaru is a Japanese car manufacturer known for producing high-performance vehicles that are perfect for adventurous drivers. But did you know that Subaru has a strong presence in Australia? In this article, we’ll explore the history of Subaru in Australia, from its establishment to its growth and achievements in the Australian market.
Key Takeaways
- Subaru was established in Japan in 1953 and began exporting cars to Australia in 1973.
- The launch of the Subaru Leone in the late 1970s was a turning point for the company in Australia.
- Subaru has won multiple awards in Australia, including the Wheels Car of the Year award.
- Subaru is known for its all-wheel-drive technology, which has helped the company gain popularity in Australia’s rugged terrain.
Establishment of Subaru in Australia
Subaru was established in Japan in 1953 as an aircraft research and development company. It wasn’t until 1966 that the company began producing automobiles, with the introduction of the Subaru 360. In 1973, Subaru began exporting cars to Australia, with the first shipment of Subarus arriving in Melbourne.
At first, Subaru struggled to gain a foothold in the Australian market. However, things began to change in the late 1970s with the launch of the Subaru Leone. The Leone was a compact car that was affordable, reliable, and had all-wheel-drive capabilities. These features made it well-suited for Australian terrain.
Growth of Subaru in Australia
Throughout the 1980s, Subaru continued to grow in Australia, with the company expanding its range of vehicles to include the Subaru Brumby, the Subaru L Series, and the Subaru RX Turbo. In 1989, Subaru launched the Legacy, which was a mid-size car that quickly became popular in Australia.
In the 1990s, Subaru’s growth in Australia continued, with the company introducing the Impreza and the Forester. The Impreza was a compact car that was well-suited for Australian roads, and it quickly gained a following among drivers who appreciated its performance and handling. The Forester was a compact SUV that was also well-suited for Australia’s rugged terrain.
In the 2000s, Subaru continued to expand its presence in Australia, with the company introducing the Tribeca, the XV, and the WRX. The WRX was particularly popular among driving enthusiasts, thanks to its high-performance capabilities.
Achievements of Subaru in Australia
Subaru has won multiple awards in Australia over the years. One of the company’s most significant achievements was winning the Wheels Car of the Year award in 1999 for the Subaru Impreza WRX. This was the first time a Japanese car had won the award.
Subaru has also won multiple safety awards in Australia. In 2007, the Subaru Liberty won the Australian Government’s Green Vehicle Guide’s Best Environmental Performance award. In 2010, the Subaru Outback won the Australian Automobile Association’s Best SUV under $40,000 award.
One of the reasons for Subaru’s success in Australia is the company’s all-wheel-drive technology. Subaru has been a pioneer in all-wheel-drive technology, and this has helped the company gain popularity in Australia’s rugged terrain. Many of Subaru’s vehicles are equipped with all-wheel drive, which makes them well-suited for off-road adventures.
FAQs
Where is Subaru from?
Subaru is a Japanese car manufacturer that was established in Japan in 1953.
When did Subaru start exporting cars to Australia?
Subaru began exporting cars to Australia in 1973.
What was Subaru’s first popular car in Australia?
Subaru’s first popular car in Australia was the Subaru Leone, which was launched in the late 1970s.
What awards has Subaru won in Australia?
Subaru has won multiple awards in Australia, including the Wheels Car of the Year award and several safety awards.
Why is Subaru popular in Australia?
Subaru is popular in Australia because of its all-wheel-drive technology, which makes the company’s vehicles well-suited for Australia’s rugged terrain.
Conclusion
Subaru has a strong presence in Australia, thanks to the company’s commitment to producing high-performance vehicles that are well-suited for Australia’s rugged terrain. From the launch of the Subaru Leone in the late 1970s to the introduction of the Impreza, Forester, Tribeca, XV, and WRX, Subaru has continued to grow and evolve in Australia. With a range of awards and a loyal following among driving enthusiasts, Subaru is a brand that is sure to continue to thrive in Australia for years to come.
