Alton Brobst If you’re in the market for a reliable, durable, and safe vehicle, chances are you’ve come across the Subaru brand. As a popular choice for outdoor enthusiasts, families, and those residing in colder regions, Subaru has been steadily capturing the hearts of many drivers worldwide. But how well did Subaru perform in terms of sales for 2018? Let’s take a closer look.
Subaru’s Sales in 2018
According to GoodCarBadCar, Subaru sold over 680,000 vehicles in 2018 in the United States alone. This marks a 5.4% increase from the sales figures in 2017. Additionally, Subaru’s market share also increased from 3.7% in 2017 to 3.8% in 2018, solidifying its position in the competitive automobile industry.
But the success of Subaru’s sales isn’t just limited to the United States. In Japan, Subaru set a record high for the fourth consecutive year with over 180,000 vehicles sold in 2018. Similarly, Australia also saw a surge in Subaru sales, with over 52,000 vehicles sold last year.
Market Trends
One of the primary reasons for Subaru’s success in 2018 is the growing market trends towards SUVs and crossovers. As more drivers seek spacious and comfortable vehicles, Subaru’s SUV lineup, including the popular Outback and Forester, has been gaining traction. In fact, the Outback recorded the highest growth rate among all the Subaru models, with a 5% increase in sales from the previous year.
Another trend that has contributed to Subaru’s success is the rising demand for all-wheel drive vehicles. As a brand that has continuously offered standard all-wheel drive across its lineup, Subaru caters to drivers who prioritize safety and performance, particularly those residing in areas with harsh weather conditions.
Marketing and Advertising
Apart from market trends, Subaru’s marketing and advertising strategies have also played a crucial role in the brand’s success in 2018. In recent years, Subaru has launched several campaigns that emphasize the brand’s safety, reliability, and durability. By creating relatable and emotional advertisements, Subaru has effectively appealed to middle-class families, outdoor enthusiasts, and other potential buyers who prioritize these values.
One of the notable campaigns launched by Subaru in 2018 was the "Subaru Loves to Care" initiative, which focuses on providing support for cancer patients and their families. By partnering with several organizations, Subaru aimed to create a long-lasting impact and gain positive brand recognition.
New Models and Technological Advancements
Finally, Subaru’s introduction of new models and technological advancements in 2018 also deserves credit for the brand’s sales performance. In particular, the 2018 Subaru Ascent, a three-row SUV, received critical acclaim for its spacious interior, impressive safety features, and overall performance. Additionally, Subaru introduced several updates to their EyeSight Driver Assist Technology, such as lane departure warning and adaptive cruise control, which further enhanced the brand’s reputation for safety and innovation.
Conclusion
In conclusion, Subaru’s sales performance in 2018 reflects the brand’s popularity and relevance in the competitive automobile industry. By focusing on market trends, effective marketing, and the introduction of new models and technological features, Subaru has been successful in meeting the demands of drivers who value reliability, durability, and safety. Whether you’re a young family, an outdoor enthusiast, or seeking an all-wheel drive vehicle, Subaru’s commitment to these values makes it a brand worthy of consideration.
FAQ
What is Subaru’s best selling model in 2018?
Subaru’s best selling model in 2018 was the Forester, followed closely by the Outback.
Is Subaru popular outside of the United States?
Yes, Subaru has been gaining popularity worldwide, particularly in Japan, Australia, and Canada.
What is Subaru’s EyeSight Driver Assist Technology?
Subaru’s EyeSight Driver Assist Technology is a suite of advanced safety features, including adaptive cruise control, lane departure warning, and pre-collision braking.
