Subaru discontinues iconic WRB color: What led to this decision and how it impacted the Subaru community?

Subaru has long been known for its WRX models, a high-performance vehicle that has garnered a loyal following among car enthusiasts. One of the reasons that the WRX has become so popular is due to the iconic WRB (World Rally Blue) color that has been used on this model for many years.

The History of WRB Color in Subaru

The WRB color became popular due to its association with the traditional blue colors used in the World Rally Championship. The Subaru WRX has a strong history with rally racing, and because of this connection, the WRB color became a signature feature of the vehicle.

For many years, Subaru continued to use WRB color on the WRX model, and it became a recognizable symbol of the car brand. Many car enthusiasts were not ready for a change, and the car company was doing well by keeping the WRB color on the line.

The End of an Era

In 2018, Subaru announced that they would discontinue the use of WRB color on the WRX models. This decision came as a shock to many fans of the brand, and stirred up a lot of speculation about what could have led to this change.

The official statement from Subaru was that they wanted to improve the rust-proofing on their cars, and the new paint that they would be using on the WRX models would be more durable than the WRB color. In addition to that, Subaru made it clear that it was part of a new marketing strategy to attract a wider audience.

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Despite the reasons given by Subaru, many die-hard fans of the WRX were not happy with this change. The WRB color had become an emblem of the car, and many felt that it was a mistake to eliminate it from the WRX line.

Impact on the Subaru Community

The Subaru community was quick to react to the news of the discontinuation of the WRB color. Car enthusiasts took to social media to express their disappointment and frustration with the decision. Many of them felt that the iconic blue color was a crucial element of the Subaru brand, and that getting rid of it would mean losing part of the essence of the car.

Despite the initial backlash, the Subaru community has since come to accept the new colors that are being offered on the WRX line. While it may have been a shock to the system at first, many have realized that the new colors are just as good, if not better, than the old WRB color.


The discontinuation of WRB color was a significant change for the Subaru WRX line. However, the decision was made to improve the quality of the cars, and to expand the target audience for the brand. While many fans may miss the iconic blue color, there is no doubt that the WRX is still an impressive car, with many great features to appreciate.

Q: When was the WRX first introduced?
A: The WRX was first introduced in Japan in 1992.

Q: Was WRB color used on other Subaru models?
A: Yes, the WRB color was also used on other models such as the Impreza and Crosstrek.

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Q: What new colors have replaced the WRB color on the WRX line?
A: The new colors that have replaced the WRB color include Crystal Black Silica, Crystal White Pearl, Ice Silver Metallic, Lapis Blue Pearl, Magnetite Gray Metallic, and Pure Red.

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Davis Bellew

As a Subaru owner and enthusiast, Davis has a deep understanding of the needs and concerns of Subaru drivers. He specializes in writing informative and engaging content about Subaru maintenance and repair, and his articles are always well-researched and easy to understand. When he's not writing, he enjoys hiking and photography.

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