Ownership of Subaru Starlink- Who Owns the Revolutionary Technology?

In today’s world, a car is not simply a means of transportation, it is a hub of connectivity and entertainment. Automobile manufacturers are incorporating more advanced technology features in their cars to keep up with consumer requirements. In the automotive industry, one such feature that has gained popularity is the infotainment system. And when it comes to advanced infotainment systems, Subaru’s Starlink is one of the most talked-about. In this article, we will explore the ownership of Subaru Starlink and delve into how Subaru has evolved this revolutionary technology.

What is Subaru Starlink?

Subaru Starlink is an infotainment system designed by Subaru Corporation for their cars. This system is developed to enhance driver and passenger connectivity while on the go. Subaru Starlink uses a combination of hardware and software to offer a plethora of services, including navigation, multimedia, safety, and security.

The system is operated via an 8-inch touch screen dashboard display that is mounted within the center console. The screen displays various in-car information to the driver, such as fuel economy, media, and A/C controls. The system is also operable via voice commands and steering wheel controls.

Who Owns Subaru Starlink?

Subaru Starlink is not owned by a single entity or individual. Rather, it is owned by its inventor, Subaru Corporation, which is a Japanese multinational automaker. Subaru Corporation was formed in 1953 and has since been recognized as one of the world’s leading producers of automobiles and automobiles’ related products.

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Subaru Corporation is known for its cutting-edge engineering, and its technologically advanced products. Subaru Starlink is one such addition to this list of advanced technology.

Evolution of Subaru Starlink

The Subaru Starlink has come a long way since its debut in 2012. The first version of Starlink was launched as an in-car entertainment system that offered basic features such as radio, Bluetooth pairing, and iPod control. However, since then, the company has continually updated the system with new features that include:

  • Navigation
  • Weather reports and rerouting options
  • Real-time traffic information
  • In-car Wi-Fi connectivity
  • Remote start, lock, and unlock via smartphone app
  • Automatic crash notification in case of an accident
  • SOS emergency assistance
  • Stolen vehicle recovery services

Technology Used in Subaru Starlink

Subaru Starlink is built using modern technologies that help make the system more efficient and effective. The system uses a combination of hardware and software, including:

  • An 8-inch touch screen display with a resolution of 800×480 pixels
  • High-performance audio systems to enhance sound quality
  • Harmon Kardon premium audio speakers
  • Dual USB ports with iPod control
  • Bluetooth for seamless music streaming and phone calls

The system is powered by an Arm Cortex A9 processor that ensures smooth operation without any lag.

Cost of Subaru Starlink

Subaru Starlink is available to Subaru owners in two variants – the Basic Starlink and the Starlink Safety Plus. The Basic Starlink package is complimentary and comes with every new Subaru vehicle, while the Starlink Safety Plus package costs $49.95 for one year. Subaru also offers the Starlink Safety Plus & Security Plus package for $149.95.

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Limitations of Subaru Starlink

Subaru Starlink is undoubtedly an advanced infotainment system. Still, like any other technology, it has some limitations. The connection can be buggy and not work in weak signal areas. Additionally, there have been some infotainment-related complaints about the touch screen freezing, GPS problems, and other software glitches. However, Subaru has worked diligently in addressing these concerns, and regular software updates are continually being rolled out.

Future of Subaru Starlink

Subaru has plans to keep evolving Subaru Starlink to stay competitive in the automotive industry. The company is already working on integrating the system with additional services such as advanced driver assist systems (ADAS). This integration would take Subaru Starlink a step ahead with its advanced safety and security features.


What is Subaru Starlink?

Subaru Starlink is a cutting-edge infotainment system designed by Subaru Corporation. It offers a range of services, including navigation, safety, multimedia, and security.

What are the features of Subaru Starlink?

Some of the features of Subaru Starlink include real-time traffic information, weather reports, in-car Wi-Fi, remote services, SOS emergency assistance, and stolen vehicle recovery services.

How much does Subaru Starlink cost?

The Basic Starlink package is complimentary with every new Subaru vehicle, while the Starlink Safety Plus package costs $49.95 for one year. Subaru also offers the Starlink Safety Plus & Security Plus package for $149.95.

What are the limitations of Subaru Starlink?

Some limitations of Subaru Starlink include connectivity issues in weak signal areas, touch screen freezing, and GPS problems. However, Subaru regularly rolls out software updates to address these issues.

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Subaru Starlink has come a long way since its introduction in 2012. The system not only offers top-of-the-line features but also an exceptional driving experience. With continued advancements and updates, Subaru Starlink is poised to become an even bigger player in the automotive industry. Subaru, its owner, is committed to providing innovative technology to enhance the driver and passenger experience. With Subaru Starlink, it seems that they are on the right track.

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Billy Covington

With a passion for all things automotive, Billy is our go-to expert on Subaru performance upgrades and modifications. He's been featured in several car magazines and blogs, and his extensive knowledge and expertise make him a valuable member of our team. When he's not working on cars, he enjoys playing guitar and writing music.

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