Peter Banks Subaru is a Japanese automobile manufacturer that has been producing vehicles since the 1950s. Over the years, Subaru has built a reputation for producing reliable and durable vehicles that are especially popular with outdoor enthusiasts. However, in recent years, there has been a growing controversy surrounding whether or not Subaru is a "white people car." In this article, we will explore this controversial topic and provide high-value information that will be useful to readers.
Key Takeaways
- Subaru is a Japanese automobile manufacturer that has been producing vehicles since the 1950s.
- Subaru has built a reputation for producing reliable and durable vehicles that are especially popular with outdoor enthusiasts.
- There is a growing controversy surrounding whether or not Subaru is a "white people car."
- The controversy stems from the fact that Subaru’s marketing campaigns have traditionally targeted white, upper-middle-class, and LGBTQ+ communities.
- However, recent data suggests that Subaru’s customer base is becoming more diverse.
The Controversy
The controversy surrounding whether or not Subaru is a "white people car" stems from the fact that Subaru’s marketing campaigns have traditionally targeted white, upper-middle-class, and LGBTQ+ communities. Subaru has built a reputation for producing reliable and durable vehicles that are especially popular with outdoor enthusiasts, and their marketing campaigns have often focused on this demographic.
This has led to criticism from some who argue that Subaru’s marketing campaigns are exclusionary and perpetuate stereotypes about who should be driving their vehicles. Some have even gone so far as to call Subaru a "white people car."
Subaru’s History
Subaru was founded in 1953 as a division of the Japanese industrial conglomerate, Fuji Heavy Industries. The company’s first vehicle, the Subaru 1500, was introduced in 1954. Over the years, Subaru has built a reputation for producing reliable and durable vehicles that are especially popular with outdoor enthusiasts.
In the 1970s, Subaru became the first Japanese automaker to introduce all-wheel drive (AWD) technology. This technology has become a hallmark of the brand and is one of the reasons why Subaru vehicles are so popular with outdoor enthusiasts.
Subaru’s Marketing
Subaru’s marketing campaigns have traditionally targeted white, upper-middle-class, and LGBTQ+ communities. The company has built a reputation for producing vehicles that are especially popular with outdoor enthusiasts, and their marketing campaigns have often focused on this demographic.
In recent years, Subaru has become known for its "Love" advertising campaign, which features heartwarming stories of Subaru owners and their vehicles. This campaign has been particularly successful in targeting LGBTQ+ communities, and Subaru has become known as a "gay-friendly" brand.
Subaru’s Customer Base
Despite the controversy surrounding Subaru’s marketing campaigns, recent data suggests that the company’s customer base is becoming more diverse. According to a 2018 study by Experian, Subaru’s customer base is now more racially diverse than it has ever been before.
The study found that in 2018, 11.4% of Subaru buyers were Hispanic, up from 8.7% in 2010. In addition, 4.6% of buyers were African American, up from 1.7% in 2010. The study also found that Subaru’s customer base is becoming younger and more female.
Conclusion
In conclusion, while there is a growing controversy surrounding whether or not Subaru is a "white people car," recent data suggests that the company’s customer base is becoming more diverse. While Subaru’s marketing campaigns have traditionally targeted white, upper-middle-class, and LGBTQ+ communities, the company’s "Love" advertising campaign has been particularly successful in targeting LGBTQ+ communities.
Subaru has built a reputation for producing reliable and durable vehicles that are especially popular with outdoor enthusiasts, and their all-wheel drive technology has become a hallmark of the brand. While there may be some who argue that Subaru’s marketing campaigns are exclusionary, recent data suggests that the company is making efforts to become more diverse and inclusive.
FAQ
Is Subaru a Japanese company?
Yes, Subaru is a Japanese automobile manufacturer that has been producing vehicles since the 1950s.
Why is there controversy surrounding whether or not Subaru is a "white people car?"
The controversy stems from the fact that Subaru’s marketing campaigns have traditionally targeted white, upper-middle-class, and LGBTQ+ communities.
Is Subaru becoming more diverse?
Yes, recent data suggests that Subaru’s customer base is becoming more diverse. According to a 2018 study by Experian, Subaru’s customer base is now more racially diverse than it has ever been before.
