How to Get the Best Deal on a Subaru: A Comprehensive Guide to Discounts and Incentives 🔍💰

Subaru is a well-known name in the automotive industry, famous for its reliable and safe cars that offer excellent value for money. However, one thing that can make buying a Subaru even better is getting a discount. With a little research and negotiation skills, you can save money on your Subaru purchase. In this article, we’ll go through some tips and tricks to help you get the best deal on a Subaru.

Research the Discounts and Incentives

Before you purchase a Subaru, it’s essential to research the current discounts and incentives available. Subaru usually offers discounts on specific models or programs such as graduate programs, military appreciation, and many more. These incentives can range from cashback, low-interest rates, or discounts. By doing some research, you can take advantage of these incentives and get a discount on your Subaru purchase.

To find discounts on the Subaru website navigate to the "Special Offers" tab on the website’s homepage. Here you will find current special offers on all Subaru models listed, including cashback, low-interest financing, and discounted models. You can also check out local dealerships’ websites to see if they offer any exclusive deals or incentives.

Negotiate with the Dealership

When visiting a dealership, you don’t have to pay the full sticker price, and in most cases, the sales representative expects you to haggle the price. You can use third-party websites such as TrueCar or Edmunds to research a fair price for the car if you have a trade-in, and what incentives are currently available.

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When you go to the dealership, make it clear that you are interested in purchasing a Subaru but are looking for the best deal possible. Start with a lower offer than your target price, and slowly negotiate with the sales representative. Use research from third-party websites and your knowledge of available incentives to support your offer.

Remember that a sales representative’s incentive is to sell cars at the highest price possible, so don’t be afraid to walk away from the deal if you can’t agree on the best price.

Take Advantage of the Subaru Loyalty Program

Subaru offers a loyalty program for customers who are looking to upgrade their current Subaru or purchase another one. The Subaru loyalty program offers customers a range of incentives to encourage them to stay loyal to the brand. To qualify for the loyalty program, customers must have owned or leased a Subaru in the past 12 months.

The program varies by location, but in most instances, customers can receive incentives ranging from a few hundred dollars to a few thousand dollars towards a new Subaru. You can check the current incentives available in your location at the Subaru website or inquire at your local dealership.

Find Deals on Specific Models

If you’re looking for a specific model, you can research dealerships that have that particular model. If a dealership has a specific model that’s been sitting in stock for a while, they may be more likely to negotiate on the price. Additionally, dealerships may offer discounts on last year’s models or models with slight cosmetic damage.

You can also consider purchasing a used Subaru, which can save you thousands of dollars compared to buying a new car. You can research used Subarus at your local dealerships, national dealerships, or third-party websites such as Carfax or CarGurus.

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Frequently Asked Questions

How much can I save on a Subaru?

Savings on a Subaru vary by location, model, and current incentives. However, you can expect to save anywhere from a few hundred dollars up to several thousand dollars.

Can I negotiate the price of a Subaru?

Yes, you can negotiate the price of a Subaru. Research the fair price range for the car you want and discuss incentives available with the sales representative.

What’s the best time of year to buy a Subaru?

The best time to buy a Subaru is in the fall, around September or October. During this time, dealerships are trying to make room for new models and are more likely to offer discounts.


Getting a discount on a Subaru requires a little research and negotiating skills, but it’s worth the effort to save money on your purchase. Research the current incentives and discounts available, negotiate with the dealership, and take advantage of the Subaru loyalty program. With these tips and tricks, you can get the best deal on a reliable and safe Subaru.

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Alton Brobst

As a longtime Subaru enthusiast, Alton brings a wealth of knowledge and experience to our blog. From his early days of tinkering with engines to his current role as a certified Subaru technician, Alton has seen it all when it comes to Subarus. When he's not working on cars, he enjoys hiking and exploring the great outdoors.

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