Exploring the Subaru Love Promise: Five Promises That Will Make You Fall in Love with this Environmentally Conscious Car Brand

If you are in the market for a car that cares about more than getting you from Point A to Point B, look no further than Subaru. As a brand, Subaru has always been committed to giving back to their community and making a positive difference in the world. That’s why they created the Subaru Love Promise – a pledge to do right by their customers, their employees, and the environment. In this article, we’ll break down each of the five Love Promises and show you how Subaru is making a difference.

Subaru Love Promise #1: Love for the Environment

Subaru is committed to being an environmentally conscious car brand. They believe in the importance of preserving natural resources and reducing their carbon footprint. To meet these goals, they have implemented a number of eco-friendly initiatives, including:

  • Zero-landfill production plants. Subaru’s manufacturing plants in Lafayette, Indiana, and Cherry Hill, New Jersey, are both zero-landfill facilities. That means that all waste generated during the manufacturing process is reused, recycled, or converted to energy.

  • Subaru Eco-Friendly Retailer Program. This program encourages Subaru dealerships to implement environmentally friendly practices in their day-to-day operations, such as using energy-efficient lighting and recycling.

  • Subaru Electric Vehicle. In addition to their line of gas-powered vehicles, Subaru is developing an all-electric SUV that is set to hit the market in 2022. This move towards electric vehicles shows their commitment to reducing emissions and promoting sustainability.

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Subaru Love Promise #2: Love for Our Customers

Subaru customers are more than just buyers – they’re part of the Subaru family. That’s why Subaru is committed to providing excellent customer service and ensuring that every customer is satisfied with their purchase. Here are a few ways Subaru upholds this Love Promise:

  • 96% of Subaru vehicles sold in the last 10 years are still on the road today. This statistic speaks to the reliability and longevity of Subaru vehicles, which are built to last.

  • The Subaru Promise. This is Subaru’s 3-year/36,000-mile warranty that covers repairs made to any part of the car due to defects in materials or workmanship. It’s just one of the ways Subaru ensures that their customers are taken care of.

  • Customer-first philosophy. Subaru is dedicated to providing a personalized car-buying experience that puts the customer’s needs first. That’s why they’ve been recognized by the American Customer Satisfaction Index as one of the top-rated car brands for customer satisfaction.

Subaru Love Promise #3: Love for the Community

Subaru is more than just a car brand – they’re a community. They believe in supporting local causes and making a positive impact wherever they can. Here are a few examples of how Subaru gives back to their community:

  • Share the Love event. Every year, Subaru donates a portion of their earnings from the sale of new vehicles to a number of charities. Since the program’s inception in 2008, Subaru has donated over $200 million to national and local charities.

  • Local community involvement. Subaru dealerships across the country are involved in a number of local initiatives, such as food drives, pet adoption events, and environmental clean-ups.

  • Subaru Loves to Help. This program provides disaster relief aid to communities in need. Subaru has donated over $20 million to disaster relief efforts since the program’s establishment in 2012.

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Subaru Love Promise #4: Love for a Lifetime

Subaru vehicles are built to last, and Subaru is committed to ensuring that every car they sell is a vehicle for life. Here’s how they uphold this Love Promise:

  • Free maintenance. When you purchase a new Subaru, you’ll receive free factory-recommended maintenance for the first two years or 24,000 miles.

  • Subaru Certified Pre-Owned. If you’re in the market for a used Subaru, you can feel confident purchasing from the Certified Pre-Owned program. These cars are thoroughly inspected and come with a factory-backed warranty.

  • Subaru parts and accessories. If you need replacement parts or accessories for your Subaru, you can be sure they were designed and manufactured with the same level of care and quality as the car itself.

Subaru Love Promise #5: Love for the Pets

Subaru knows that pets are more than just animals – they’re family. That’s why they’re committed to supporting animals and giving back to pet-focused organizations. Here are a few examples of how Subaru upholds this Love Promise:

  • Share the Love event. One of the beneficiaries of the Share the Love event is the ASPCA. Subaru has donated over $24 million to the ASPCA since 2008.

  • Rescue dog adoptions. Subaru collaborates with animal welfare organizations to hold adoption events at their dealerships.

  • Subaru Loves Pets. This program provides funding and support to animal welfare organizations across the country. Subaru has donated over $30 million to this cause since 2015.


The Subaru Love Promise is more than just a marketing slogan – it’s a commitment to being a socially responsible company that cares about their customers, their community, and the environment. Whether you’re in the market for a new car or just looking for a brand to support, Subaru is a company you can feel good about.

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Alton Brobst

As a longtime Subaru enthusiast, Alton brings a wealth of knowledge and experience to our blog. From his early days of tinkering with engines to his current role as a certified Subaru technician, Alton has seen it all when it comes to Subarus. When he's not working on cars, he enjoys hiking and exploring the great outdoors.

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