Subaru is a Japanese automaker known for producing reliable and versatile vehicles that are loved by drivers all around the world. But one thing that stands out is the unique emblem that appears on their vehicles. If you have ever driven a Subaru or even just seen one on the road, you may have noticed a circle around the emblem. In this article, we will explore the history and significance of the circle with a Subaru emblem, what it means, and how it has impacted the brand over the years.
The Evolution of the Subaru Emblem
The Subaru emblem has evolved over the years, but the core elements have remained the same. The emblem was first introduced in 1953 and featured six stars arranged in a constellation pattern. This emblem represented the merger between five Japanese companies that formed the Fuji Heavy Industries, which later became known as Subaru.
In the 1960s, Subaru adopted a new emblem that featured the six-star constellation with the word "Subaru" written in Japanese. It wasn’t until the 1970s that the familiar emblem we know today was introduced. The circle around the star cluster was added to help the emblem stand out and be easily recognized.
Over the years, the emblem has undergone minor changes, but the general design has stayed the same. While the emblem has remained consistent, the meaning behind it has evolved.
The Meaning of the Subaru Emblem
The six stars in the constellation pattern on the emblem represent the five companies that merged to form Fuji Heavy Industries, plus a sixth star that represents the unity of the companies. The new emblem was introduced to simplify and modernize the logo, while still representing the roots of the company.
But what about the circle around the emblem? The circle was added to help the emblem stand out and be easily recognizable, but it also represents a few important traits that align with Subaru’s brand values.
The circle represents unity, perfection, and completeness. Subaru believes in the importance of working together and creating a sense of community, which is reflected in their vehicles and their emblem. Additionally, the circle also represents the globe, emphasizing the global vision that Subaru has as a brand.
The Impact of the Emblem on Subaru’s Brand
The emblem has had a significant impact on Subaru’s brand over the years. It has become synonymous with reliability, versatility, and adventure. Subaru has built a loyal following of drivers who are passionate about their vehicles and the brand values they represent.
The emblem is also a way for Subaru to differentiate itself from other automakers. While other brands may have recognizable logos as well, few have the rich history and meaning behind the Subaru emblem.
The emblem has become so iconic that Subaru has even incorporated it into their advertising campaigns. In 2001, Subaru launched their "Share the Love" campaign, which featured the emblem prominently in all of their advertisements. The campaign was a huge success and helped Subaru strengthen its brand recognition and reputation.
Interesting Facts about the Subaru Emblem
The Subaru emblem is based on the Pleiades star cluster, which is also known as the Seven Sisters. While the emblem only features six stars, the name "Subaru" actually means "unite" or "together" in Japanese, which is why the constellation represents the unity of the five merging companies.
The Subaru emblem has been featured on everything from rally cars to merchandise and even tattoos. Subaru drivers and enthusiasts are passionate about the brand and the emblem that represents it.
The emblem is not just a symbol of Subaru’s brand values, it’s also a mark of quality and reliability. In 2019, Subaru was named the Most Trusted Brand for five years running by Kelley Blue Book.
What does the circle around the Subaru emblem mean?
The circle represents unity, perfection, and completeness. It was added to the emblem to help it stand out and be easily recognizable.
What is the history of the Subaru emblem?
The Subaru emblem was first introduced in 1953 and featured a six-star constellation pattern. The emblem has undergone minor changes over the years, but the general design has remained the same.
What does the Subaru emblem represent?
The six stars in the constellation represent the five companies that merged to form Fuji Heavy Industries, plus a sixth star that represents the unity of the companies. The emblem represents the brand’s focus on working together and creating a sense of community.
The circle around the Subaru emblem is a mark of reliability, versatility, and adventure that has become synonymous with the brand. It represents the brand values of unity, perfection, and completeness, as well as the global vision that Subaru has as a company. The emblem is a reflection of the rich history and meaning behind the Subaru brand, which has built a loyal following of drivers who are passionate about their vehicles and their iconic emblem.