Everything You Need to Know About Subaru’s Guaranteed Trade-In Program

If you’re looking to purchase a Subaru car or already own one, you might have heard about the Subaru Guaranteed Trade-In Program. This program is designed to provide customers with peace of mind, knowing that they will get a fair and competitive trade-in value when it’s time to upgrade their car. In this article, we’ll dive deeper into what this program is all about, how it works, and the benefits it offers for Subaru customers.

What is the Subaru Guaranteed Trade-In Program?

The Subaru Guaranteed Trade-In Program is a unique program that offers customers a guaranteed trade-in value for their Subaru vehicle within a certain timeframe. This value is fixed at the time of purchase and is unaffected by the car’s depreciation or market conditions. This means that customers can plan ahead and budget accurately for their future vehicle purchases.

How does the program work?

At the time of purchase, every new Subaru vehicle comes with a Guaranteed Trade-In Value Certificate. This certificate provides customers with a fixed trade-in value for their Subaru car, as long as certain criteria are met. The trade-in value is determined based on the model, year, and mileage of the vehicle, as well as any additional features or packages that it may have.

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To be eligible for the program, customers must keep their vehicle for a minimum of 12 months and have it regularly maintained according to Subaru’s recommended maintenance schedule. At the end of this period, customers can choose to trade in their car for a new Subaru model or sell it to any Subaru dealership. The Guaranteed Trade-In Value Certificate will be honored regardless of the current market conditions or the car’s actual value at the time of trade-in.

Benefits of the Subaru Guaranteed Trade-In Program

The program offers a range of benefits that make it an attractive option for customers, such as:

  • Accurate budgeting for future vehicle purchases: As the trade-in value of the car is fixed, customers can plan ahead and estimate the amount of money they will receive when they trade in their car.
  • Protection against market fluctuations: The program shields customers from any market fluctuations or decrease in the car’s value caused by factors such as accidents, natural disasters, or other unpredictable events.
  • Competitive trade-in value: The Guaranteed Trade-In Value is updated periodically based on the current market conditions, ensuring that customers receive a fair and competitive value for their car, compared to other similar models.
  • Loyalty rewards: Existing Subaru customers who purchase a new Subaru model through the program are eligible for additional loyalty rewards or incentives.

Eligibility requirements for the program

To be eligible for the Subaru Guaranteed Trade-In Program, customers must meet the following criteria:

  • Purchase a new Subaru vehicle from an authorized Subaru dealership.
  • Keep the vehicle for a minimum of 12 months.
  • Maintain the vehicle according to Subaru’s recommended maintenance schedule.
  • Trade in the vehicle at a Subaru dealership within the guaranteed trade-in period.
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Examples of how the program has helped Subaru customers

Here are a few examples of how the Subaru Guaranteed Trade-In Program has helped existing Subaru customers:

  • Emily purchased a new Subaru Impreza in 2015 and received a Guaranteed Trade-In Value Certificate that she used to trade in her vehicle for a new Subaru Crosstrek in 2018. She received a fair and competitive trade-in value for her Impreza that helped her cover a significant portion of the Crosstrek’s purchase price.
  • John experienced an unexpected health situation that forced him to sell his Subaru Outback earlier than planned. Thanks to the Guaranteed Trade-In Value Certificate, he received a fair value for his car despite it being an older model with high mileage.
  • Sarah upgraded her Subaru Forester for a newer model through the program, which saved her money on down payment and monthly payments while also providing her with additional Subaru incentives and rewards.


1. What happens if I don’t meet the eligibility requirements for the program?

If you don’t keep your car for at least 12 months or don’t maintain it as required, you will not be eligible for the Guaranteed Trade-In Value. In this case, the value of your trade-in will be determined based on the current market conditions and your car’s actual value.

2. Can I use the Guaranteed Trade-In Value Certificate at any dealership?

No. The certificate can only be used at authorized Subaru dealerships.

3. How often is the Guaranteed Trade-In Value updated?

The value is updated periodically based on market conditions and other factors that may affect the car’s value.

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4. Do I have to purchase a new Subaru vehicle to use the Guaranteed Trade-In Value Certificate?

No. You can choose to sell your vehicle to any authorized Subaru dealership within the guaranteed trade-in period and still receive the fixed trade-in value. However, if you purchase a new Subaru vehicle through the program, you may be eligible for additional incentives and loyalty rewards.

In conclusion, the Subaru Guaranteed Trade-In Program provides customers with a unique and valuable benefit that sets it apart from other car trade-in programs. As a Subaru customer, you can benefit from accurate budgeting, protection against market fluctuations, and competitive trade-in value, while also enjoying additional loyalty rewards and incentives. By keeping your vehicle well maintained and fulfilling the program’s eligibility requirements, you can ensure that you receive the maximum value for your car when it’s time to upgrade.

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Davis Bellew

As a Subaru owner and enthusiast, Davis has a deep understanding of the needs and concerns of Subaru drivers. He specializes in writing informative and engaging content about Subaru maintenance and repair, and his articles are always well-researched and easy to understand. When he's not writing, he enjoys hiking and photography.

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