Decoding the Subaru Logo: The Fascinating History and Meaning Behind the Emblem

Subaru is a Japanese automobile manufacturing company that has been around for over 60 years. As one of the most respected and popular car brands in the world, the blue and silver six-star emblem that adorns its vehicles is instantly recognizable. But have you ever wondered what the Subaru logo represents? In this article, we’ll dive into the history and meaning behind the emblem.

Evolution of the Subaru Brand

Subaru started out as a car brand under the Fuji Heavy Industries umbrella in Japan back in 1953. In its early years, the company was known for its small, economical cars that were built for practicality and fuel efficiency. Over the decades, Subaru has evolved into a brand that is synonymous with quality, durability, and performance. Unlike many automobile manufacturers, Subaru has remained dedicated to its all-wheel-drive system, which has become one of the key selling points of its vehicles.

The Subaru Logo: A Breakdown

The Subaru logo features six stars, arranged in a circular pattern with each star representing a significant part of the brand. According to Subaru, the six stars represent unity and togetherness, which is fitting for a company that prides itself on its dedication to teamwork and collaboration.

The larger, central star in the emblem represents Fuji Heavy Industries, which is the parent company of Subaru. The five smaller stars represent the five different divisions of the corporation, which include aerospace, technology, eco-friendly systems, industrial products, and transportation.

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The Design Process Behind the Logo

The designer responsible for the Subaru logo was Isamu Noguchi, a prominent Japanese-American artist and landscape architect. Noguchi was commissioned to create the logo back in the 1950s and he spent a significant amount of time developing the design.

Noguchi wanted to create a logo that was both simple and striking, and he drew inspiration from the Japanese tradition of using stars in art and design. The six stars were chosen to represent the five divisions of Fuji Heavy Industries, as well as the parent company itself.

Interesting Facts About the Subaru Logo

  • The word "Subaru" means "unite" or "together" in Japanese, which is why the logo is designed to represent unity and collaboration.
  • The original Subaru logo featured seven stars instead of six. The seventh star represented aviation, which was one of the company’s main focuses at the time of the logo’s creation.
  • The Subaru logo has remained relatively unchanged since its creation in the 1950s, which is a testament to the timeless nature of the design.


What does the word "Subaru" mean?

"Subaru" means "unite" or "together" in Japanese.

Who designed the Subaru logo?

The Subaru logo was designed by Isamu Noguchi, a prominent Japanese-American artist and landscape architect.

What do the six stars in the Subaru logo represent?

The six stars in the Subaru logo represent the five divisions of Fuji Heavy Industries and the parent company itself.


The Subaru logo is a simple yet striking design that has become synonymous with the brand over the years. Designed by Isamu Noguchi, the emblem represents unity and collaboration, which are central tenets of the Subaru philosophy. The six stars in the logo represent the different divisions of Fuji Heavy Industries, and the logo itself has remained relatively unchanged since its creation in the 1950s. We hope this article has provided you with a deeper understanding and appreciation of the Subaru logo and its meaning.

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Alton Brobst

As a longtime Subaru enthusiast, Alton brings a wealth of knowledge and experience to our blog. From his early days of tinkering with engines to his current role as a certified Subaru technician, Alton has seen it all when it comes to Subarus. When he's not working on cars, he enjoys hiking and exploring the great outdoors.

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