Behind the Scenes: Where Was Subaru’s Commercial Filmed?

Subaru is known for its reliable and versatile cars, but the brand is also making a name for itself with its captivating commercials. If you’re one of the many people who have seen the latest Subaru commercial and wondered where it was filmed, you’re in luck – we’ve got all the details on the shooting locations, the inspiration behind the commercial, and the brand’s identity.

The Locations

The Subaru commercial was filmed in several stunning locations across the United States, each carefully chosen for their unique attributes and fit with the brand’s values.

Big Sur, California

The first location is Big Sur, California, a spectacular stretch of coastline known for its rugged terrain and breathtaking vistas. The commercial features a Subaru Ascent navigating the winding roads and taking in the picturesque landscape. The area was chosen for its natural beauty and the sense of adventure it evokes.

Breckenridge, Colorado

Next up is Breckenridge, Colorado, where a Subaru Crosstrek takes on the mountainous terrain and shows off its off-road capabilities. The town’s charming architecture and snow-covered peaks provide a picturesque background for the car’s impressive performance. Breckenridge was chosen for its winter sports and outdoor recreation opportunities, fitting with Subaru’s active lifestyle brand.

Haddonfield, New Jersey

Finally, the Subaru commercial features Haddonfield, New Jersey, where a Subaru Legacy navigates the quaint streets and showcases the car’s sleek design and advanced technology. The town was chosen for its historic architecture and charming small-town feel, echoing the brand’s focus on practicality and reliability.

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The Inspiration

The Subaru commercial is inspired by the brand’s core values, including safety, reliability, and adventure. The ad showcases the cars’ impressive capabilities while also emphasizing the brand’s commitment to creating a safe and enjoyable driving experience. Additionally, the locations were chosen for their unique attributes that fit with Subaru’s "go-anywhere, do-anything" attitude.

The Filming Process

Filming a commercial is no easy feat, and the Subaru team put in a lot of work to make it happen. The crew scouted each location extensively before the shoot to ensure they got the perfect shots, and the cars were carefully prepped to show off their best features. The team also used advanced equipment and techniques such as drones and stabilizers to capture the stunning footage.


Q: What Subaru models were featured in the commercial?
A: The commercial features the Subaru Ascent, Crosstrek, and Legacy.

Q: When was the commercial released?
A: The commercial was released in 2021.

Q: Where can I watch the Subaru commercial?
A: The commercial can be found on Subaru’s website and YouTube channel.

In conclusion, the Subaru commercial was filmed in several stunning locations across the United States, each chosen for their unique attributes that fit with the brand’s values. The ad is inspired by the brand’s core values and showcases the cars’ capabilities while emphasizing safety and reliability. The filming process was extensive and utilized advanced equipment and techniques. Subaru’s latest commercial is a testament to the brand’s commitment to creating reliable, versatile, and exciting cars.

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Davis Bellew

As a Subaru owner and enthusiast, Davis has a deep understanding of the needs and concerns of Subaru drivers. He specializes in writing informative and engaging content about Subaru maintenance and repair, and his articles are always well-researched and easy to understand. When he's not writing, he enjoys hiking and photography.

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