Why Is the Subaru Outback So Expensive? A Deep Dive into the Premium Features and Technologies That Set It Apart

If you are in the market for a spacious, reliable, and safe vehicle for all your outdoor adventures, chances are the Subaru Outback has caught your attention. But as you start to explore pricing options, you may find yourself wondering: why is the Subaru Outback so expensive?

In this article, we will explore the various premium features and technologies that distinguish the Subaru Outback from other vehicles in its class, and ultimately explain why it is worth the investment for those who prioritize quality, safety, and reliability.

What Makes the Subaru Outback Stand Out

All-Wheel Drive System

One of the standout features of the Subaru Outback is its all-wheel drive system. Unlike many other vehicles in its class that only offer front-wheel or rear-wheel drive options, the Subaru Outback is outfitted with Symmetrical All-Wheel Drive.

This system gives the vehicle superior traction and responsiveness on both wet and dry roads, and helps improve stability and handling in challenging weather conditions. The all-wheel drive system also creates a smoother ride and reduces vibration, which contributes to the overall comfort of the vehicle.

EyeSight Driver-Assist System

Another major factor in the high price point of the Subaru Outback is the inclusion of the EyeSight Driver-Assist system. This technology utilizes cameras and sensors to monitor traffic and road conditions, and can provide warnings and interventions if it detects a potential collision.

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The EyeSight system includes features such as pre-collision braking, adaptive cruise control, and lane-keeping assistance, which help to improve safety and prevent accidents. In fact, the Insurance Institute for Highway Safety (IIHS) has consistently rated Subaru vehicles with EyeSight as some of the safest on the road.

Boxer Engine Technology

The Subaru Outback’s Boxer engine technology is another feature that sets it apart from other vehicles in its class. This engine configuration places the cylinders horizontally, which helps to reduce vibration and noise, and contributes to the vehicle’s overall stability and handling.

The Boxer engine technology also helps the Subaru Outback achieve impressive fuel efficiency ratings, with some models offering up to 33 MPG on the highway. This can translate to significant long-term savings on fuel costs, making the higher price point of the vehicle more justifiable.

Brand Loyalty and Reputation

Another factor that contributes to the premium pricing of the Subaru Outback is the strong brand loyalty and reputation that Subaru has cultivated over the years. Subaru has a dedicated following, with many fans of the brand citing reliability, safety, and all-weather capability as reasons for their loyalty.

This brand identity has allowed Subaru to remain competitive in a crowded market and charge a premium for their vehicles. While some may argue that this loyalty and reputation does not necessarily justify the high price point of the Outback, it is a factor to consider when assessing the overall value of the vehicle.

Potential Criticisms of the Subaru Outback

While the Subaru Outback has many impressive features and technologies, it is not without its potential downsides. Some critics have pointed out that the vehicle’s infotainment system can be outdated and less intuitive than competitors, and that the interior materials may not live up to the premium pricing of the vehicle.

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Additionally, while Subaru’s reputation for reliability is generally strong, some specific models and years of the Outback have been subject to recalls and mechanical issues. However, it’s important to note that these issues are not unique to the Subaru Outback, and are a risk inherent in any vehicle purchase.


Is the Subaru Outback worth the investment?

Ultimately, whether or not the Subaru Outback is worth the investment depends on your priorities and budget. If you prioritize safety, reliability, all-wheel drive capability, and premium features like the EyeSight driver-assist system, the Subaru Outback may be the perfect vehicle for you. However, if you prioritize a more affordable price point or a more modern infotainment system, you may want to consider other options.

Are there any affordable models of the Subaru Outback?

While the higher-end models of the Subaru Outback can be quite expensive, there are more affordable options available. The base model of the 2021 Outback starts at around $26,795, while some used or older models can be found at even lower price points.

Does the Subaru Outback require a lot of maintenance?

Like any vehicle, the Subaru Outback does require regular maintenance and upkeep. However, Subaru has a strong reputation for reliability and longevity, and many drivers report that their Outback requires relatively little maintenance compared to other vehicles. Regular oil changes, tire rotations, and inspections can help keep your Subaru Outback running smoothly for years to come.


While the Subaru Outback may initially seem to carry a high price point, a closer look at the specific features and technologies that set it apart from other vehicles in its class helps to explain the investment. With superior all-wheel drive capability, advanced safety features like the EyeSight driver-assist system, efficient Boxer engine technology, and a loyal following, the Subaru Outback is a top contender for those who prioritize safety, reliability, and outdoor exploration.

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Billy Covington

With a passion for all things automotive, Billy is our go-to expert on Subaru performance upgrades and modifications. He's been featured in several car magazines and blogs, and his extensive knowledge and expertise make him a valuable member of our team. When he's not working on cars, he enjoys playing guitar and writing music.

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