The Fascinating History of the Subaru Ascent: How It All Began

Subaru is known for its reliable, durable, and high-performance vehicles. As a company, Subaru has had a long journey since its early beginnings. As the brand grew, they diversified their offerings with different models and designs. One of the most successful models in recent years has been the Subaru Ascent. In this article, we will delve into the history of the Subaru Ascent, discussing its design features, target audience, and significance.

When Was the Subaru Ascent Started?

The Subaru Ascent was first introduced in 2019. It is a mid-size three-row SUV, intending to offer space for families and adventure enthusiasts. The idea behind the Ascent was to create a more substantial alternative to the Subaru Outback. The Ascent is designed to cater to families who need extra room and a more prominent vehicle but are looking for the reliability that Subaru is famous for.

Features of the Subaru Ascent

The Subaru Ascent is equipped with several unique design features. One of the features that set the Ascent apart from its competitors is Subaru’s Symmetrical All-Wheel Drive that gives it a superior level of traction, even in slippery conditions. Subaru’s X-MODE® optimizes the transmission, throttle, and differential to outfit outstanding performance on rough terrain. The SUV is powered by a robust turbocharged 2.4-liter engine with 260 horsepower, capable of towing up to 5,000 pounds.

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Inside the cabin, Subaru has offered a range of convenience features that make the Ascent an attractive option for families. The second-row captain seats provide comfortable seating for passengers, and the third-row bench can accommodate up to three individuals. The Ascent offers an infotainment system compatible with Android Auto™ and Apple CarPlay™, making it easy for passengers to connect to their smartphones and integrate features like calendars, music, and maps.

Target Audience for the Subaru Ascent

The Subaru Ascent’s target audience is families, outdoor enthusiasts, and adventure seekers. With three rows of seating, a spacious interior, and standard safety features, the Ascent is perfect for family road trips. Its off-road capability caters to drivers who wish to venture off the beaten path. Additionally, the Ascent features ample cargo space and roof rails, ideal for carrying snowboards, bikes, or other gear.

Why Did Subaru Create the Ascent Model?

Subaru created the Ascent model to offer a more prominent vehicle with more capacity than the Outback. Before the Ascent, the Tribeca was the only other 3-row vehicle that Subaru offered. The Tribeca, which was last produced in 2014, was a smaller SUV that failed to gain much traction in the market. The Ascent has proved to be a much more viable and successful design. Indeed, the Ascent has exceeded initial expectations, selling nearly 100,000 units in 2019.

The Significance of the Subaru Ascent

The Subaru Ascent has been an integral part of Subaru’s recent success. It has helped to establish Subaru as a more diverse brand capable of catering to various customers’ needs. Moreover, the Ascent has been well-received and highly rated, earning five-star ratings for its safety features from the National Highway Traffic Safety Administration. It has also been named as one of the "best family cars" by Parents magazine for two years running.

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Q: What is the starting price of the Subaru Ascent?
A: The starting price of the Subaru Ascent is around $32,295.

Q: What is the fuel economy of the Subaru Ascent?
A: The Subaru Ascent has an EPA estimation of 20 mpg city and 27 mpg highway.

Q: Is the Subaru Ascent reliable?
A: Yes, the Subaru Ascent is highly reliable and has been rated highly in performance and safety by various car experts.


Subaru’s Ascent is a unique SUV model that has brought excitement to the automobile market. The Ascent’s creation has marked an important milestone for Subaru, contributing to their diverse and successful brand. With exceptional design features, standard safety features, and a spacious interior, the Ascent is an excellent SUV option for families and adventure enthusiasts alike. If you’re looking for a vehicle that offers both comfort and performance, be sure to check out the Subaru Ascent.

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Davis Bellew

As a Subaru owner and enthusiast, Davis has a deep understanding of the needs and concerns of Subaru drivers. He specializes in writing informative and engaging content about Subaru maintenance and repair, and his articles are always well-researched and easy to understand. When he's not writing, he enjoys hiking and photography.

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