How many 2019 Subaru Ascents were sold: Sales Figures and Analysis

Subaru is one of the most popular car brands in the United States, known for its reliable, durable, and versatile vehicles. In 2019, Subaru released its latest addition to its lineup, the 2019 Subaru Ascent, a full-size SUV designed for families, adventure-seekers, and anyone in between. But how well did this new model perform in terms of sales? In this article, we will take a closer look at the sales figures and analyze what they mean for the future of the Subaru Ascent.

Key Takeaways

  • Subaru sold 81,958 units of the 2019 Ascent in the United States in its first year of production.
  • The Ascent was the second-best selling Subaru model in 2019, behind the Outback.
  • Sales of the Ascent have increased steadily since its release, with a 20.3% increase in sales in the first quarter of 2020 compared to the first quarter of 2019.
  • The Ascent’s value proposition, performance, and safety features make it a strong contender in the competitive SUV market.

Sales Figures

According to Subaru’s annual sales report for 2019, the company sold a total of 700,117 vehicles in the United States, a 2.9% increase compared to the previous year. Of these, the 2019 Subaru Ascent accounted for 81,958 units, making it the second-best selling Subaru model in 2019, behind the Outback, which sold 181,178 units.

The Ascent’s sales figures are impressive for a new model in its first year of production. The SUV market is highly competitive, with many established players like Honda, Toyota, and Ford dominating the space. However, Subaru’s reputation for quality and reliability, combined with the Ascent’s unique value proposition, helped the model gain popularity among consumers.

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Analysis

The 2019 Subaru Ascent is a full-size SUV designed for families, with seating for up to eight passengers, ample cargo space, and advanced safety features. It is powered by a 2.4-liter turbocharged engine that delivers 260 horsepower and 277 lb-ft of torque, paired with a continuously variable automatic transmission (CVT). The Ascent comes standard with symmetrical all-wheel drive, which is one of Subaru’s signature features, and has a towing capacity of up to 5,000 pounds.

One of the key selling points of the Ascent is its value proposition. Compared to other full-size SUVs in the market, the Ascent offers a lot of features and capabilities at a reasonable price point. The base model starts at $31,995, which is lower than the starting prices of many of its competitors, such as the Honda Pilot and the Toyota Highlander. Additionally, the Ascent comes with a long list of standard features, including a 6.5-inch infotainment system, Apple CarPlay and Android Auto compatibility, and a suite of advanced safety features, such as adaptive cruise control, lane departure warning, and automatic emergency braking.

Performance is another area where the Ascent excels. The turbocharged engine provides ample power and acceleration, and the CVT is smooth and efficient. The all-wheel drive system ensures excellent traction and stability in all driving conditions, and the suspension is tuned for a comfortable and compliant ride. The Ascent’s towing capacity is also impressive, making it a great choice for families who need to haul boats, trailers, or other gear.

Safety is a top priority for many SUV buyers, and the Ascent delivers on that front as well. It has earned a five-star overall safety rating from the National Highway Traffic Safety Administration (NHTSA), the highest possible rating. It also received the 2019 Top Safety Pick+ award from the Insurance Institute for Highway Safety (IIHS), which is the highest safety rating awarded by the organization.

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Future Outlook

Looking ahead, the future looks bright for the Subaru Ascent. Sales of the model have been increasing steadily since its release, with a 20.3% increase in sales in the first quarter of 2020 compared to the first quarter of 2019. This is a promising sign for the model’s long-term success, as it shows that the Ascent is gaining traction among consumers.

Subaru is also committed to improving and refining the Ascent over time. In 2020, the company introduced the new Onyx Edition, which adds unique design elements and features like water-repellent upholstery and a front-view camera. Additionally, Subaru is constantly updating and improving the Ascent’s safety features, with the latest models offering even more advanced driver assistance technologies like blind-spot monitoring and rear cross-traffic alert.

Conclusion

Overall, the 2019 Subaru Ascent has performed well in terms of sales and has established itself as a strong player in the full-size SUV market. Its value proposition, performance, and safety features make it a compelling choice for families who need a versatile and reliable vehicle. As sales continue to grow and Subaru continues to refine the model, the Ascent is poised to become even more popular in the years to come.

FAQ

Q: How many 2019 Subaru Ascents were sold in the United States?

A: Subaru sold 81,958 units of the 2019 Ascent in the United States in its first year of production.

Q: What is the starting price of the 2019 Subaru Ascent?

A: The base model of the 2019 Subaru Ascent starts at $31,995.

Q: What is the towing capacity of the 2019 Subaru Ascent?

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A: The 2019 Subaru Ascent has a towing capacity of up to 5,000 pounds.

Q: What safety features does the 2019 Subaru Ascent have?

A: The 2019 Subaru Ascent comes standard with a suite of advanced safety features, including adaptive cruise control, lane departure warning, and automatic emergency braking. It has earned a five-star overall safety rating from the National Highway Traffic Safety Administration (NHTSA) and the 2019 Top Safety Pick+ award from the Insurance Institute for Highway Safety (IIHS).

Q: Has Subaru made any updates to the Ascent since its release?

A: Yes, in 2020 Subaru introduced the new Onyx Edition, which adds unique design elements and features like water-repellent upholstery and a front-view camera. Additionally, Subaru is constantly updating and improving the Ascent’s safety features.

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Davis Bellew

As a Subaru owner and enthusiast, Davis has a deep understanding of the needs and concerns of Subaru drivers. He specializes in writing informative and engaging content about Subaru maintenance and repair, and his articles are always well-researched and easy to understand. When he's not writing, he enjoys hiking and photography.

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